< p > bad businesses often use "brand name" to get illegal benefits, and consumers should not blindly worship "famous brands".

< /p >

< p > < strong > origin: Jiangdu "spider king" skin < a target= "_blank" href= "//m.pmae.cn/" > shoes < /a > "appearance" CCTV 315 < /strong > /p >

< p > March 15th afternoon, the Jiangdu industrial and commercial bureau received a complaint report from the higher authorities, calling someone to call the CCTV 12315 party hotline, reflecting the sale of fake "spider king" leather shoes in the online shopping center.

This is the first time that the Jiangdu industry and Commerce Bureau has received complaints from the CCTV 315 party hotline.

Finally, after investigation and consultation, the operator returned all the shopping money and doubled the compensation.

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In March 4th this year, Mr. Liu, a consumer in Guizhou Province, bought a pair of men's leather shoes from 180 yuan in a shop in Suzhong commercial town located in Jiangdu district by Taobao.

After receiving the leather shoes, it was discovered that the leather shoes are different from the "spider king" leather shoes sold by the local stores.

On the morning of March 15th, the 315 party hotline of CCTV will be appealed and reported.

< /p >

< p > < strong > investigation: it turns out that the "twin spider king" is playing the role of "/strong > < /p >.

< p > after receiving the report, the Jiangdu industry and Commerce Bureau immediately sent someone to carry out the investigation. The spot inspection found that the shop did not have the brand leather shoes, but after the confirmation of the online purchase order, it went to the shoe store of the trade city and then sent it to the customer again.

The inspectors immediately inspected the storefront and warehouse of the supplier, and found that the manufacturer of the leather shoes was a * * (southern city name) spider king Shoes Co., Ltd., whose registered trademark is a figure similar to that of a spider.

On the side of the leather shoe box, the words "brand: x x spider king" are marked.

In the sales process, Zhang introduced to Mr. Liu through the Internet chat mode, the brand of leather shoes is "XX spider king", is * * spider king < a href= "//m.pmae.cn/news/index_x.asp" > shoes industry < /a > produced by the company.

< /p >

< p > it is understood that there are many famous trademarks or trade names in the market as their own business names, and then apply for registration of a similar trademark with other well-known trademarks, but do not constitute the same or similar graphic trademarks referred to in the trademark law. They are used together in commodities and packaging.

The "spider king" is a registered trademark of the spider king Group Co., Ltd., which was recognized by the State Administration for Industry and Commerce in December 2005 as a well-known trademark.

With the increasing popularity of the "spider king" brand, some small and medium-sized enterprises are hoping to get out of the sea with a fluke. What "Italy spider king", "Shenzhen spider king" and "Warren spider king" are flying all over the sky, and many "twin brothers" have dazzled consumers.

When selling, the operator often adopts the method of fuzzy concept to introduce to consumers that this product is "XX spider king", which makes consumers mistakenly believe that it is a genuine commodity of "spider king" produced by * * (somewhere).

Once a complaint is made, the operator will argue that he has said the meaning of "goods produced by XXX Footwear Co., Ltd.".

< /p >

"P >" after repeated propaganda and mediation, Zhang finally realized the mistakes in his sales process, and returned Mr. Liu's purchase of shoes. He also doubled the compensation for shoes.

The bureau also investigated and investigated the sale of "brand name" goods by operators.

< /p >

< p > < strong > suggestion: rational consumption should not follow the wind < /strong > < /p >.

< p >, how can we avoid buying "brand name" goods and safeguard our legitimate rights and interests? Ministry of industry and commerce, < /p >

＜p＞　　門建議：一是樹立正確的消費(fèi)觀，消除對(duì)“知名品牌”的盲目崇拜，特別是自覺做到不購買明知是“傍名牌”的商品;二是到正規(guī)網(wǎng)站查閱知名商品的企業(yè)網(wǎng)頁，增加自己對(duì)所需商品的知名生產(chǎn)企業(yè)、知名商品、知名商標(biāo)特別是圖形商標(biāo)的認(rèn)知程度;三是對(duì)＜a href="//m.pmae.cn/news/index_x.asp"＞生產(chǎn)＜/a＞廠家的字號(hào)與知名商標(biāo)相同，但商品只標(biāo)注與該知名商標(biāo)相近的商標(biāo)而無文字商標(biāo)的，要慎重對(duì)待，謹(jǐn)慎購買;四是注意收集保管好購物憑證及相關(guān)證據(jù)，如商品包裝袋(盒)、吊牌、合格證、聊天記錄、店家的廣告宣傳照片等，一旦發(fā)現(xiàn)自己被誤導(dǎo)購買了“傍名牌”商品，可向商家交涉，或直接向商家所在地的工商部門、消費(fèi)者協(xié)會(huì)申投訴，尋求法律及相關(guān)機(jī)構(gòu)的幫助。

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