< p > recently, the reporter saw in Zhejiang "a href=" //m.pmae.cn/news/ "Xinle textile" /a "Chemical Fiber Co., Ltd.'s product exhibition center, many customers are competing around a piece of fabric to comment, this is a new product that the company has just developed and put into operation -- high precision jacquard series shirt fabric.

Although the price per meter is as high as 30 yuan, which is more than 1/3 higher than that of ordinary shirt fabrics, it is still well received by customers in Yiwu, Guangzhou and other places, and has become the flagship product of this year's sales.

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< p > when most enterprises are worried about order less, "Xinle textile" has never been worried.

Enterprises rely on independent research and development products, take the road of high-end fashion shirt fabric, firmly grasp the market's right to speak.

This year, the products developed by the company are very popular with customers. Hua Yunze, manager of the research and Development Department of the company, introduces that the high precision fabric is made of high quality yarn, and the graphic level and change are usually only printed. However, they have the sense of printing without printing and dyeing directly through the way of jacquard, which is not done by ordinary manufacturers.

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"P" has always been "Xinle textile" attaches great importance to R & D design, positioning the production of high-grade "a href=" //m.pmae.cn "shirt fabric < /a >.

In 2002, the company set up a product research and development center, and constantly introduced talents. At present, the R & D design team has reached more than 30 people, designing more than 5000 new products every year.

Through independent research and development, the fabric price of the company is more than 2 yuan higher than the market price per meter, and more than 200 famous clothing brands, such as Luo Meng, Shan Shan, Hai Lan home, crocodile, Goldlion, etc., are still throwing olive branches to it.

Xu Guoyou, the director of the office of the company, said that while adhering to the product's independent research and development and leading the market, this year, the sales team should be strengthened to further expand the market and sell the products to more places.

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< p > this year, from 1 to March, the performance of "Xinle textile" has gone all the way, and it is expected to achieve sales of 172 million yuan, up 12% over the same period last year.

The reason why it can stand out in many textile enterprises is precisely because the company persists in the road of high quality, quality and independent innovation, continuously improves the added value of products, and firmly occupies the market share of domestic shirt fabrics.

In 2012, the "Xinle textile" developed the hygroscopic and heat less than a href= "//m.pmae.cn/news/index_c.asp" > shirt < /a > fabrics were awarded new products at the provincial level, and 60 shirts fabric products received the design patent.

Xu Guoyou said that as a company engaged in traditional industries, in order to maintain vitality and vitality, we must make fashion products, take the road of differentiation and pay attention to the functionality of products.

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