< p > "for brand" a target= "_blank" href= "//m.pmae.cn/" > dress < /a >, if you want to attract customers' consumption desire, then the color of products can play a 67% role.

China's < a target= "_blank" href= "//m.pmae.cn/" > textile < /a > Huang Yan, director of color department of information center, expressed his views on the interpretation and application of popular colors.

As a guest speaker, Huang emphasized the importance of fabric color in < a target= "_blank" href= "//m.pmae.cn/" > dress < /a >.

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< p > How can we predict the fashionable colors? There are infinite colors in our daily life. It is a challenging and difficult task to choose the popular colors from the vast sea of colors.

The choice of color must be an indicator, so what is the index? Huang Yan said that popular color is not a mere color. Popular color is deeply influenced by the economic situation, technological development and artistic level.

And color research institutions specifically collect information, guess the fashion of the next season by guessing the way of life and the color of rising momentum.

Through the design and production of front-line media and front-line clothing enterprises, the spread of popular colors has been expanded, and consumers' cognition has been affected.

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< p > Huang Yan introduced the scientific color theory of China color technology research center, which shows that different colors can be formed through the combination of brightness and chromaticity.

Huang Yan believes that although the color authority such as Premiere Vision and Sylesight are releasing the popular colors of spring and summer in 2014, enterprises will not necessarily be recognized by customers if they make products according to their colors.

"Enterprises need to locate a suitable color, for example, the color of rose powder, and the colors used in different styles of clothing are different."

She said that enterprises need scientific color analysis to help enterprises to evolve their color according to their product positioning, so that each fashion color can be applied more accurately to the products of the enterprise itself, resulting in greater color value.

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< p > Shandong wyuan new type < a href= "//m.pmae.cn/news/" > fabric < /a > Limited by Share Ltd research and Development Manager Wu Guang Xin believes that such a topic is of great significance for fabric enterprises.

He said, although many enterprises are developing fabrics according to the trend of fashion, they have failed to make progress and refinement, and the products are not well sold. The current fabric enterprises need to seriously study and study color theory.

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< p > a participant who did not want to reveal his name told reporters that although his company adopted differentiated services, the color requirements of downstream customers for product development were becoming increasingly demanding, and the impact on marketing could not be ignored. Enterprises needed more efforts in color planning and color control.

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