"P >" since the reform and opening up, < a href= "//m.pmae.cn/news/index_x.asp" > Wenzhou < /a > is a preemptive area in the whole country. "Going out" is also ahead of the business. Kangnai has made remarkable achievements in this aspect and has made a significant contribution to the leather industry.

Zhao Qizheng, chairman of the Standing Committee of the CPPCC National Committee and Foreign Affairs Committee, visited Kangnai group not long ago, listened to the reports of Zheng Xiukang and vice president Zhou Jinmiao of Kangnai Group Chairman, visited the company's image exhibition hall and production workshop, understood the basic situation of the company and the relevant situation of Russia's usurusk economic and trade cooperation zone, praised Kangnai's achievements in the international market in recent years, and hoped that Kangnai would unremittingly carry out public diplomacy in the process of persisting in "going out" boldly.

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< p > < strong > < a > href= > //m.pmae.cn/news/index_x.asp > > Kangnai < /a > brand image < /strong > /p >

< p > in Kangnai's image exhibition hall and briefing session, Zheng Xiukang introduced the quality development history of Kangnai in detail, and reported the new opportunities and challenges and the next development goals and measures facing the enterprise development under the current situation. He said that in general, he insisted on the main business, insisted on Transformation and upgrading and brand cultivation, and insisted on the strategy of "going global", which would make greater contributions to economic development.

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< p > it is learnt that Kangnai group has always adhered to the "going out" business philosophy. It is the first Chinese a href= //m.pmae.cn/news/index_x.asp company to open its exclusive stores overseas.

In 2001, Kangnai group opened its first exclusive store overseas, and made a key step for Kangnai to implement the "going out" strategy.

At present, more than 250 overseas stores have been opened in France, Italy and Germany.

In 2006, Kangnai also led the formation of the Russian economic and trade cooperation zone. At present, 23 enterprises have entered the park, mainly in light industry such as leather shoes, clothing and furniture manufacturing. In 2010, the sales revenue reached 230 million dollars. After 2009, it became the first large taxpayer in Wusu Rees city.

Last year, the average price of Kangnai leather shoes exported amounted to US $25, which was several times higher than the average export price of domestic leather shoes by US $7.8.

This fully confirms that Kangnai group has enough capability to do well the brand of "a href=" //m.pmae.cn/news/index_x.asp "high-end /a".

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Zhao Qizheng P praised the achievements of Kangnai in the international market in recent years after hearing the report.

At the same time, he also suggested that in the process of "going out" in the future, Kangnai should actively carry out public diplomacy, combine business interests with national interests, and display a good Kangnai image in the process of good faith (franchised store) operation, mutual benefit and win-win progress and going out.

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