< p > > a href= "//m.pmae.cn/news/index_p.asp" > Milan < /a > and Shishi, a distant Italy, is one of the birthplaces of the European Renaissance, the fashion and creative capital of the modern global fashion industry. One is in the west coast of Taiwan Straits, the origin and base camp of Fujian style clothing. In recent years, it has become the rising star of the fashion industry in recent years. < /p >

Standing at the historical height of scientific development and leaping development and holding the sense of mission of revitalizing national dress, P, a decision maker of Shishi, puts forward an exhilarating goal to make stone lions into a modern "Oriental Milan".

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< p > this is a unique realistic soil born in Shishi, and has also injected into the dream of culture, industry and urban development.

The dream of the sixteenth Cross Straits textile and Clothing Fair will be more inspiring even when the stone lions are to be held ceremoniously.

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< p > Zhang Yongning, Secretary of Shishi municipal Party committee, said Shishi, as the center of Fujian style clothing, has attracted much attention for more than 30 years, and its advantages are also outstanding.

But in recent years, with the shrinking of domestic demand, the cost of raw materials, labor costs and land costs have risen. The development of Shishi garment industry has entered a severe bottleneck. The development mode which has long relied on extensive input has not adapted to the needs of the times and competition.

In the beginning of 2012, the municipal government of Shishi municipal Party committee and municipal government assessed the situation and put forward the "comprehensive implementation of quality improvement strategy and the construction of a more modern, more exquisite and happier modern stone lion".

Among them, fashion refers to industry, that is, the implementation of the "Milan plan", in accordance with the "customized, personalized, high-grade, small batch" direction, to promote the design - designer brand leap, to create "Oriental Milan", to promote the pformation of Shishi from extensive development to fashion creative design industry.

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After more than a year's deliberation and deliberation, and < p > > passed by the expert group of the China Federation of textile industry, at the end of 2012, Shishi "Oriental Milan" strategy and implementation plan were successfully landed.

Shishi will take Milan as a benchmark in the future, learn from and learn from Milan's successful experience, and promote textile clothing to be fashionable, personalized and high-end. At the same time, it will speed up its integration with the international market in the city and culture, and create the Oriental fashion and creative capital.

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< p > "industry, city and culture linkage, and simultaneous revitalization" is the core content of Shishi's "Oriental Milan" plan.

Shishi mayor Zhang Yishan's expression is equally sonorous and forceful.

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< p > < strong > culture drive < /strong > < /p >

< p > < strong > Fashion World temperament > /strong > /p >

< p > in the fashion culture, Shishi and Milan have certain comparability.

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Liu Yiqun, general manager and art director of Wolfgang Co., who goes to Milan to understand the trend of fashion in the world every year, says that Milan is a city with a long history. It was an important birthplace of the European Renaissance and a famous historical and cultural city in Italy before P.

The long history and cultural heritage have bred the world's top clothing brands in Milan, such as Armani, Versace, Prada, dugbana, Valentino, GUCCI, Moss Chino and so on.

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< p > Quanzhou is the birthplace of the ancient Chinese Maritime Silk Road. Among them, the Shishi river is the starting point of the Chinese Maritime Silk Road in the song and Yuan Dynasties. Shishi and Milan are both famous historical and cultural cities.

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The brand culture of Shishi (P) is in the ascendant.

Over the past 30 years of reform and opening up, the land of stone lion has become a famous autonomous garment brand in China.

It is understood that Shishi has 37 famous trademarks in China, 3 Chinese famous brands, 1 Chinese export brand names, 15 national inspection free products, 59 famous trademarks in Fujian Province, and the total number of brands in the country's county level city second.

A large number of excellent brands such as CABBEEN, etton, Wirancis, Gore, gage, riches, birds, stadya, wild leopards, dime, bin Nu, Huang Bao, Si Shu Lang, Dina, Ji Jile, Zhou Jang and other famous "Min Pak casual wear" were born and grew strong on the hot earth of Shishi.

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"P", like Shishi and Milan, are all the world's most fashionable fashion publishing platforms.

Milan fashion week is a popular fashion publishing platform. Shishi's Expo has held 15 sessions. The a href= "//m.pmae.cn/news/index_z.asp" > Shishi International Fashion Week < /a > has also been held for 3 consecutive sessions. This is a fashion publishing platform for Haixi, the whole country and the whole world. Many fashion design and research enterprises and a large number of fashion media and professional institutions gather stone lions, so that Shishi has a unique fashion appeal.

Professor Xu Peiyuan, vice president of the school of economics and finance, Huaqiao University, said.

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< p > Xu Peiyuan believes that the prevailing western fashion world has not yet formed the Oriental fashion trend with world influence. In China and even Asia, there is no fashion design and exhibition center that can shoulder the four fashionable cities of Milan, London, Paris and New York.

With the development of Asian economy and the revival of Oriental culture, the emergence of Oriental fashion capital is a necessity. "This is a rare historical opportunity for stone lions. As long as we seize the opportunity and push forward to the pformation of the fashion industry, stone lions can pform from production to original design, from sticker production to independent brands, from the replication of fashion standards to the establishment of Oriental fashion standards, and become the Oriental fashion and creative capital."

He expressed with confidence.

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< p > < strong > industry help < /strong > /p >

< p > < strong > clothing famous city enjoys a worldwide reputation < /strong > < /p >

< p > Milan and Shishi are famous for their well-developed clothing industry. The development of < a href= "//m.pmae.cn/news/index_c.asp > > garment industry < /a > has a long history and enjoys world-renowned popularity.

Liu Yiqun, general manager and art director of Wolf Road, said that Milan is a clothing town in Italy and one of the fashion capital in the world. The fashion shops on Mont Napoleon Boulevard in Milan are world-famous, while Shishi is also a major town in China's textile and garment industry. It is China's "leisure clothing city", which is an important common ground of the two cities.

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< p > Lin Jinchang, deputy director of Shishi Economic Bureau, told the author that the four towns of Ling Xiu, Chiang Jiang, Bao Gai, Hongshan street and Feng Li street, respectively, were named "the famous sports leisure clothing town of China", "the famous town of Chinese trousers", "the famous town of Chinese clothing accessories", "the famous town of Chinese clothing and accessories" and "the famous town of Chinese children's clothing". These honors and titles not only promoted the popularity of Shishi, but also provided a good platform foundation for the pformation and upgrading of Shishi garment industry.

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< p > 2012, Shishi municipal Party committee and municipal government put forward the development strategy of "quality lions and two pioneering", formulated the "Oriental Milan" plan, decided to promote the pformation and upgrading of Min garment industry from "clothing manufacturing" to "fashion creation", and built the stone lions into an industrial, city and cultural "Oriental Milan", making it a new benchmark for the Oriental fashion field. Therefore, the "East Milan" road map of Shishi's garment industry is emerging.

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According to Secretary Zhang Yongning, Shishi successive municipal Party committee and municipal government attached great importance to the innovation consciousness of enterprises in terms of technology, production and marketing mode, and issued relevant policy support and support, from the "cold pfer printing" of Huaci company to the "Shulong silk" of Haixing company and the innovation and development cloud platform of the textile and garment industry of Shishi oracle. Under the guidance of the strategy of "Oriental Milan", more and more Shishi brand enterprises such as CABBEEN, AI Deng Bao, Jin Yuan, Wolf Road, and gage were striving to be "creative pioneers", and realized the "Shishi Zhi Zhi" by means of "differentiation", and stood up to the forefront.

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＜p＞　　為深入貫徹落實(shí)石獅市“東方米蘭、質(zhì)量石獅”的發(fā)展戰(zhàn)略，進(jìn)一步促進(jìn)服裝城整體繁榮與發(fā)展，提升服裝城經(jīng)營(yíng)產(chǎn)品檔次，全力推動(dòng)紡織服裝產(chǎn)業(yè)往時(shí)尚化、個(gè)性化、高端化的方向轉(zhuǎn)型升級(jí)，促進(jìn)石獅的紡織服裝產(chǎn)業(yè)走向國(guó)際化，石獅服裝城北A幢將全面升級(jí)，以廣東異形服飾、后街男孩服飾為代表的近120個(gè)廣東時(shí)尚男裝及浙江時(shí)尚品牌集體入駐，并對(duì)市場(chǎng)進(jìn)行全面裝修升級(jí)，裝修風(fēng)格復(fù)制歐洲米蘭時(shí)尚服裝商場(chǎng)模式，打造石獅首個(gè)時(shí)尚男裝批、零兼營(yíng)商城，商場(chǎng)將于4月17日隆重開(kāi)業(yè)，屆時(shí)將有廣州紅棉國(guó)際時(shí)裝城、廣州地一大道服裝城、廣州站西服裝城、廣州世貿(mào)服裝城、廣州站西桃花江服裝城等各服裝城的董事長(zhǎng)(總經(jīng)理)、廣東中大紡織商會(huì)等兄弟商會(huì)代表和石獅銀河商場(chǎng)入駐商戶代表共計(jì)220人參加開(kāi)業(yè)典禮。

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< p > implement the plan of "Oriental Milan" and promote the development of Shishi textile and garment industry in the direction of "personalization", "fashion", "high-end" and "internationalization".

In April 17th, Shishi YI clothing Expo will open a Grand Park. This park covers an area of 84 Mu and a building area of 180 thousand square meters. The goal is to create the cradle of Chinese designers and serve the upgrading of the industry.

To create Shishi - China's textile and clothing business Valley (Shishi) Haixi electric park will be held on the same day to unveiling ceremony, gathering more than 200 business enterprises to jointly expand e-commerce.

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< p > < strong > urban regeneration < /strong > < /p >

< p > < strong > "Oriental Milan" gradually asymptotically < /strong > /p >

< p > Shishi is a model cluster of China's textile industry and a demonstration cluster of China's garment industry.

At the opening ceremony this year, the China Federation of textile industry will again award the title of "China leisure fabrics business city" to Shishi, and it will match the title of "China Leisure and clothing city", laying the status of stone lion as the center of Chinese fabric trading, and Shishi City's business card is more beautiful and more attractive.

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After more than 30 years of careful cultivation, Shishi has formed a very complete textile and garment industry chain, covering textile materials, spinning and weaving, dyeing and finishing, garment processing, accessories production, R & D, marketing and other fields. P

At present, with the stone lions as the center, there are more than 10 thousand garment and garment enterprises, with an annual output value of about 100000000000 yuan, which is one of the important textile and garment production bases and distribution centers in China.

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< p > to highlight the advantages of Shishi textile and apparel cluster and the complete industrial chain, this year's Haibo conference will highlight the advantages of fabric accessories, highlight the new Shishi fabric and new technology, set up the national fabric exhibition hall and the China fashion fabric accessories exhibition hall in hall 1, which is organized by the national textile product development center, which is organized by the national textile product development base enterprise and the Shishi Innovation Exhibition of the Chinese popular fabrics. With the help of this display platform, enterprises and merchants can stimulate the innovation and inspiration through taste from different fields in the textile and garment industry, and stimulate the innovation and inspiration. At the same time, we recommend the International Textile City and Shishi excipient city to the excellent textile production suppliers at home and abroad.

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< p > as a famous clothing city and fashion source, Shishi is not only famous for its design and manufacture, but also a major distributor of clothing market in the whole country and even in the world.

In addition to the garment city dominated by garment trading, Shishi also has many specialized markets and specialized streets, such as Yuanyang pond market, Jinhui fabric market, Fufeng mall, pre and Yang Xia excipient market, commercial pedestrian street, and so on.

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"P" provides support for the booming fashion capital. Since last year, Shishi takes the opportunity of implementing the strategy of "quality stone lion" and vigorously promotes the upgrading of traffic, environment and urban facilities in Shishi.

Nowadays, the fast coastal passages, Shishi Avenue and Wan Wan Road have been opened up, and the expressway is smoothly butted with the Shishi north ring at the end of last year, making the trip more convenient.

In the urban area, with the improvement of landscaping projects such as greening, lighting and guardrails along the road, the modern elements and fashion elements of Shishi are becoming more and more attractive. A "Eastern Milan" which is on the Strait and on both sides of the radiation is coming into view.

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< p > < strong > sail the Milan dream, dance on both sides of the road < /strong > < /p >

< p > < strong > the sixteenth Cross Straits textile and clothing exposition < /strong > /p >

< p > < strong > will be held in Shishi on April 18th -21, < /strong > /p >

< p > April day.

The sixteenth Cross Straits textile and Garment Fair, with the theme of "deepening cooperation, expanding the market, innovating development, conspiring to win a win-win situation and realizing the dream of Milan", will be held ceremoniously from April 18, 2013 to 21 in China's famous clothing city, Shishi.

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< p > this Haibo conference focuses on promoting Cross Straits Industrial Cooperation, focusing on fashion sources, focusing on more orders for enterprises, expanding terminal market for enterprises, promoting enterprise research and research project cooperation for enterprise pformation and upgrading, introducing more talents for enterprises, further promoting the pragmatic functions of Shishi garment city and pushing the stone Lions International Light Textile City, and making clear the exhibition positioning.

本屆海博會(huì)將承續(xù)“兩岸、規(guī)模、專(zhuān)業(yè)、休閑、時(shí)尚”的主題，重點(diǎn)突出五大功能和特色：一是突出商貿(mào)交易和趨勢(shì)發(fā)布等平臺(tái)作用，打造“閩派服裝”展示交易平臺(tái)、產(chǎn)學(xué)研項(xiàng)目成果對(duì)接平臺(tái)和中國(guó)紡織服裝流行趨勢(shì)發(fā)布平臺(tái)三大平臺(tái);二是突出創(chuàng)意設(shè)計(jì)，打造石獅時(shí)尚硅谷，啟動(dòng)時(shí)尚創(chuàng)意產(chǎn)業(yè)園和時(shí)裝周動(dòng)態(tài)發(fā)布，聚集國(guó)內(nèi)外時(shí)尚精英和創(chuàng)意設(shè)計(jì)資源，推動(dòng)“東方米蘭、質(zhì)量石獅”;三是凸顯“兩岸”特色，突出兩岸產(chǎn)業(yè)的聯(lián)動(dòng)對(duì)接與項(xiàng)目合作，推動(dòng)產(chǎn)業(yè)上游科技類(lèi)功能性項(xiàng)目落地;四是打造石獅—中國(guó)紡織服裝電商谷，積極拓展電子商務(wù)等新型營(yíng)銷(xiāo)模式，搶占優(yōu)勢(shì)，擴(kuò)展全球營(yíng)銷(xiāo)渠道;五是大力發(fā)展第三產(chǎn)業(yè)，突出商貿(mào)市場(chǎng)效應(yīng)，提升和擴(kuò)大石獅服裝城商圈的聚集效應(yīng)，推動(dòng)新建的國(guó)際輕紡城、石獅輔料城和石獅海西電商城三大市場(chǎng)的招商入駐。

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Stone lion is the birthplace of "Min faction" clothing and one of the most famous clothing distribution centers in the southeastern coast of China. With the distinctive industrial characteristics of Shishi's "leisure, fashion, brand and personality", the construction of the independent brand of Shishi textile industry has made great achievements. "P"

During the current Haibo conference, 2013 China's ten major textile and apparel market awards ceremony and the Shishi International Textile City project promotion conference will be held ceremoniously. Authoritative release "China's ten largest clothing market" and "China's ten major textile material market" information, and relying on the Expo to release the Shishi international textile city information to the international country, attracting the national outstanding dealers to the city's production and marketing docking.

At the same time, comb the achievements of Shishi textile and clothing brand building and the current development of the textile and garment professional market, and explore the business mode and the new market circulation pattern of the future development of the textile and garment professional market, fully display the strong industrial foundation and the perfect industrial chain of Shishi, enhance the industry status of Shishi textile and apparel, and strengthen the docking and cooperation between the market, cluster and enterprises, help Shishi push forward the work of "quality lions and two pioneering", and create a new image of "Oriental Milan and fashion capital".

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< p > this year, the Expo has a large scale. The three exhibition pavilions are more than 3000 square meters of 45 thousand square meters, with six major exhibition areas including fabric market, excipient market and walking block, with a total area of 450 thousand square meters.

It is worth mentioning that Shishi is a highly extroverted city. Nearly half of the annual output value of textile and garment industry is exported to foreign markets.

In order to maintain the advantages and attractiveness of Shishi's foreign trade clothing, the Haibo conference will set up "foreign trade processing exhibition area" on the two floor of hall 1, and more than 30 foreign trade processing enterprises will participate in the exhibition. 150 export-oriented enterprises collectively face up with international buyers, and expand the international market with the most direct fast track.

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< p > < strong > highlight the fashion trend and share charm city < /strong > /p >

< p > < strong > 2013 Shishi international fashion week April 17th held in Shishi < /strong > < /p >

< p > neon stage, fashion phantom! From April 17, 2013 to 20, the 2013 Stone Lions International Fashion Week will be held in Shishi, China. This is a dialogue between fashion and fashion, and a blend of creativity and art.

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After three years of development, the scale and quality of Shishi international fashion week has been continuously improved. It has become an important supporting project of the Milan Expo. Shishi makes representative activities of "Oriental P" and an important promoter of the prosperity and development of Shishi fashion apparel industry.

This fashion week will further enhance the scale, level, quality and degree of internationalization. It is committed to building an industry promotion platform for brands and designers to publish fashion trends and show fashion and creativity, and boost the pformation and upgrading of garment industry.

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＜p＞　　本屆時(shí)裝周彰顯三大亮點(diǎn)，一是強(qiáng)調(diào)“專(zhuān)業(yè)化”，在按國(guó)際秀場(chǎng)標(biāo)準(zhǔn)搭建的大棚中走秀，不再邀請(qǐng)明星和安排文藝演出，節(jié)省的經(jīng)費(fèi)用于鼓勵(lì)企業(yè)和品牌參與;二是突出“國(guó)際化”，將引入意大利、法國(guó)、英國(guó)知名品牌參加發(fā)布，邀請(qǐng)國(guó)外和兩岸三地名模走秀，邀請(qǐng)意大利時(shí)尚協(xié)會(huì)代表、法國(guó)著名設(shè)計(jì)師、日本著名品牌負(fù)責(zé)人參與論壇;三是轉(zhuǎn)向“產(chǎn)業(yè)推動(dòng)”，時(shí)裝周從以往“產(chǎn)業(yè)展示型”向“產(chǎn)業(yè)推動(dòng)型”轉(zhuǎn)變，宣傳在國(guó)外業(yè)界普遍采用、國(guó)內(nèi)業(yè)界正在興起的“買(mǎi)手型”營(yíng)銷(xiāo)模式，同時(shí)為參與時(shí)裝秀企業(yè)在海博會(huì)設(shè)立展位，推動(dòng)發(fā)布品牌與我市產(chǎn)業(yè)鏈對(duì)接;四是凸顯“設(shè)計(jì)師版塊”，石獅已有10名設(shè)計(jì)師榮獲“中國(guó)十佳設(shè)計(jì)師”(其中，3名設(shè)計(jì)師榮獲中國(guó)服裝設(shè)計(jì)界最高獎(jiǎng)“金頂設(shè)計(jì)師”)，開(kāi)幕秀上，7名“十佳”設(shè)計(jì)師將聯(lián)合發(fā)布，3名“金頂”設(shè)計(jì)師將同

The appearance of the stage shows the quietly rising of the stone lion fashion designer's section.

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