< p > data show that BELLE group owns BELLE, Teenmix, Zhen Mei Shi, Staccato and other eight major a target= "_blank" href= "//m.pmae.cn/" > shoes "/a" category brand chain stores.

At the same time, Nike and Adidas are the biggest sports distributors in China.

There are nearly 3000 stores in more than 150 cities in the mainland, more than 1000 sports shoes chain stores, and dozens of retail outlets in Hong Kong, Macao and the United States.

< /p >

< p > recently, the assets of the Sunda group were acquired by 1 billion 600 million yuan. Analysts believe that the acquisition of BELLE, which is mainly dominated by women's shoes, is the main market in the first tier cities.

In recent years, BELLE has already lowered its channel to the two or three tier market and has been successful. Now it has acquired the Sunda, which has made up for BELLE's weakness in men's shoes. It is believed that this combination will improve its coverage in the consumer market, increase overall revenue and profits, and further consolidate its market position.

< /p >

< p > in the face of global capital wave and Wenzhou, which is known as the Chinese shoe capital, BELLE's listing and merger is a bad news for Wenzhou shoe enterprises, and the pressure it brings is unprecedented.

< /p >

< p > BELLE's listing means that the shoe industry has changed from the industrial economy to the capital economy. It has also greatly stimulated the desire for expansion of other domestic shoe brands, and has also shocked Wenzhou shoe enterprises.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/14/20130414071811_sj.JPG "/" < < > >

< p > how far is Wenzhou shoe enterprises from listing? For this reason, many people have this doubt.

It is understood that Wenzhou's leading footwear enterprises, AOKANG and red dragonfly, are already planning to go public. Other Wenzhou footwear giants such as Kangnai, Yi Kang, spider king and so on feel the sense of crisis brought by BELLE's listing and merger, and at the same time have always been concerned about the move of Wenzhou counterparts.

< /p >

< p > I believe that Wenzhou's shoe brands such as AOKANG, red dragonfly, Kangnai, and irkang are all eligible for listing because they are stronger in terms of brand awareness, product research and development, production capacity, quality, channel control, sales network, terminal image, capital, talent pool and profitability.

However, the second-line brand is still far from the listing. Therefore, the two or three line brand in Wenzhou must also truly practise the internal strength of the enterprise, lay a solid foundation and highlight itself, from product to market to brand, with its own unique positioning.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/14/20130414071801_sj.JPEG "/" < < > >

< p > in fact, the threat of BELLE listing temporarily to Wenzhou shoe enterprises is not so obvious. However, the acquisition of Sunda is the most direct impact on Wenzhou shoe enterprises. As we all know, Wenzhou brand is famous for men's shoes, and now it is also hard to imagine that the future competition is fierce. The brand of Sunda group has a good reputation in the market, and the quality of Sunda is already recognized by consumers.

According to data released by China industry and enterprise information center, the sales of China's ten largest shoe products ranked fifth in 2006, and the northern tiger will be more fierce after BELLE's merger and acquisition.

< /p >

< p > how to encircled the tiger in Wenzhou shoe industry wolves will cause Wenzhou shoe industry to ponder.

However, everything has two sides. The listing of BELLE's shoe carrier and the acquisition of Sunda brings Wenzhou shoe enterprises not only a tough competition environment, but also a hope. Wenzhou shoe bosses have realized that only by making use of the capital operation of the listing society can enterprises grow and strengthen, so that they can continue to survive in the market.

< /p >

The era of "P > footwear integration has arrived. Wenzhou shoe enterprises will be able to take M & A at home, or go out to buy shoes enterprises in Guangzhou or Chengdu, or Wenzhou's shoe enterprises will be bought by others.

< /p >