< p > according to the Asian outdoor exhibition project group, China's outdoor products market is still optimistic: China's mainstream outdoor brand sales in 2013 are expected to increase by 20%.

The exhibition expects that the exhibition area will reach 52 thousand square meters this year, and the number of exhibitors will reach 600.

< /p >

< p > 2012, the sales of outdoor famous brands increased significantly and output increased greatly, but the surplus and backlog of products were followed.

According to the industry report, on the whole, outdoor products sales outlets in shopping malls and department stores in metropolises such as Beijing and Shanghai are in surplus.

< /p >

Apart from famous outdoor brands, traditional sports brands such as Adidas, Lining, kappa and so on have also launched outdoor products series, exacerbating the competition of outdoor industry. < p >

From 1 to April 2013, China's northern market digested most of its inventory, and dealers were optimistic about this year's outdoor market.

< /p >

< p > for this year's outdoor channel, Jaeger, chairman of the Asian outdoor exhibition and Asian Bicycle Show and Beijing de Man's director, "big downtown downtown often lacks professional outdoor stores like Sanfo or Firefox.

In small and medium-sized cities, because of the reasonable rent, outdoor stores can rent more central and better storefront.

< /p >

< p > The North Face has responded to this and formulated a new professional channel marketing strategy.

"We also want to be a real part of China's outdoor community," said jacobleeuhland, Asia Pacific General Manager of VF, which belongs to its company.

In July 24th, loefes will display its new marketing strategy for professional channels at the eighth Asian outdoor exhibition with more than 450 square meters of booth.

< /p >