< p > Turkey is one of the most developed countries in the world of "a target=" _blank "href=" //m.pmae.cn/ "leather" /a "industry. In recent years, it has more and more contacts with Haining leather city of China. Haining has become an important market for world-class leather industry centers such as Turkey and Italy.

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< p > recently, Li Kaiming, a leather merchant in Haining for three years in business, is planning to take a group of new leather traders to inspect the top leather fabrics in his hometown, Turkey, Haining.

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< p > Li Kaiming was the first Turk to come to Haining to do business.

Li Kaiming found that in recent years, every time he went home to explore more and more friends in Haining leather market, "Haining a href=" //m.pmae.cn/news/ "China Leather City < /a > has great influence on China's leather market, and it is an important window for some two or three line European brands to expand the Chinese market."

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< p > except for middlemen like Li Kaiming, soon after that, more and more Turkey and Italy brands representing European leather technology will be settled in Haining.

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< p > the chairman of Haining leather city of China has revealed that the Turkey Pavilion and Italy brand hall located in the flagship Plaza of the flagship store are planned and will soon be opened.

Ren has said that previously, Italy, Turkey Aegean leather and leather products export association, Turkey leather Promotion Association, Turkey USAK < a href= "//m.pmae.cn/news/index_c.asp" > leather manufacturing < /a > business association to Haining China Leather City inspection, they showed strong interest in the establishment of a special brand sales area in the flagship store square. "Leather city has reached two consensus with European partners on the principle of cooperation: brand 100% comes from Italy or Turkey, and is checked by relevant associations; 100% of products are from Italy or Turkey, so as to ensure the purity of the brand."

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< p > < strong > European enterprises began to make OEM for Haining leather < /strong > /p >

< p > in Haining, to Turkey, Italy and other top leather centers in the world to find processing plants, and then paste Shanghai Ning label, is becoming a fashion.

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< p > > the "Kai Yang" counters on the third floor of the flagship store in China Leather City, Haining. A group of fashionable and well made men's clothing is especially popular with customers.

This group of leather under the "Kai Yang" label is less than a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > from Europe.

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"P > Haining Kaiyang < a target=" _blank "href=" //m.pmae.cn/ "> dress < /a > General Manager Xu Jianyang said that this year, he invested about 1000000 yuan, to 4 Turkey leather clothing enterprises and 3 Italy enterprises nearly 1000 leather clothing orders.

These European garment manufacturers for Kaiyang Dai are processing plants for luxury brands. "Except for size in Eastern size, others maintain European flavor."

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< p > in Xu Jianyang's view, through such cooperation, we can integrate the use of outstanding foreign design and products, and make the traditional garment industry with higher cost more serious.

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< p > in fact, taking the initiative to search for design inspiration in Europe and learn their excellent manufacturing processes also led to the upgrading of the whole leather city of Haining.

In 2007, a href= "//m.pmae.cn" > Leather City < /a > signed a contract with Copenhagen, Denmark. The Copenhagen Haining fur college was set up to establish a normalized international exchange training mechanism for Haining leather enterprises and a target= _blank href= "//m.pmae.cn/" designer "/a".

In September of this year, during the nineteenth Haining China Leather Fair, China and foreign leather industry cooperation and development forum and the second China Leather City Brand Alliance Annual Meeting, from Spain, Turkey, Italy, Korea and other foreign leather industry associations and the Haining leather city signed a cooperation agreement.

At present, Danish Copenhagen fur, North American Fur Association and American legend have established the perennial ties with Haining leather city of China. Professional personnel are sent annually to Haining designers for training guidance.

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< p > < strong > selling at night market > /strong > /p >

< p > in September this year, a new high-end brand flagship Plaza appeared in Haining China Leather City.

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< p > brand flagship Plaza subverts the concept of traditional professional market in terms of format. Referring to high-end shopping malls, it is divided into five parts: Fashion Museum, luggage and suitcase, leather Museum, comprehensive hall and women's wear hall according to the commodity structure.

There are not many shops in each shop, and the smallest shop area is more than 200 square meters.

On the first floor of the fashion house, the main brands are fashion brands like "a target=" _blank "href=" //m.pmae.cn/ "textile > /a", such as elegant, long, Kaiser and so on.

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"P >" the establishment of the fashion house means that the leather city of Haining has begun to extend the brand fashion beyond leather, < a href= "//m.pmae.cn" > fur < /a >, which is of great significance for the leather city's business expansion.

A brand expert said that the emergence of cloth brand fashion made Haining China Leather City more rich and full, and consumers could enjoy one-stop shopping.

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< p > this year, Haining China Leather City began to try "night market marketing".

Starting from this year's national day, the center of brand fashion in the leather city has officially opened the "night market".

This is the first night market opened since the construction of leather city in Haining in 1994.

"Now the volume and volume of daily traffic in the store is more than doubled."

In charge of brand fashion center, Zhejiang Ai Da Fashion Co., Ltd., the person in charge said.

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