< p > recently, as the US 100 years outdoors equipment "a href=" //m.pmae.cn/news/index_f.asp "brand" /a "Coleman (Coleman) moves gradually in the Chinese market, attracting some media reports from the industry, its Asia Pacific president also received some exclusive interviews with the media, sharing the experience of Coleman entering the Asia Pacific market and the market strategy in China. < /p >
< p > at present, Coleman's Asia Pacific headquarters is located in Japan, which is also the second largest market in the world. Coleman's position in the Japanese market is not a camping product category, but to promote a wide range of outdoor activities. In the Japanese market, sales of non camping products account for 60% of Coleman's value in Japan. The Korean market is the opposite. According to the understanding of consumer demand, camping equipment has become the main product of Coleman in the Korean market. Tents occupy a major part of the company's sales in the Korean market. < /p >
< p > > in the view of a href= "http://m.pmae.cn/news/index_f.asp", the chief executive of the Asia Pacific region, the market prospect of China is broad and will occupy the focus of the Asia Pacific region and even the global outdoor market in the future. In the face of the Chinese market, Coleman set the target user group in three directions: outdoor players, vehicle crowd and family campers. In response to these three directions, Coleman plans to focus on professional sales channels, focusing on outdoor players and vehicle crowd, and through shopping malls and large supermarkets to cover family camping crowd. At present, Coleman has nearly two hundred stores in China, and plans to set up after-sales service center in China in 2013. The after-sales service system is regarded as the core competitiveness of the Asian market by Coleman. < /p >
< p > Coleman said that as a centenary brand, we must concentrate on doing stable business. Therefore, providing trustworthy and durable products will be the basis for its persistence. At present, he chose to set up the Cooler product incubator with the largest market share in the world as the breakthrough point for China's market and plan to launch targeted innovative products in the Chinese market in the next one to two years. In addition, Coleman also launched a campaign of yuan yuan rent equipment on her Chinese official website to popularize the "a href=" //m.pmae.cn/news/index_f.asp "outdoor" /a culture and train outdoor consumption groups. < /p >
< p > Coleman's regional layout plan in China chooses Beijing to realize its radiative development. Harbin and Shenyang will be the cities in Northeast China, and Shanghai will lead to its development in the surrounding areas. Xi'an and Chengdu will be chosen as the cities in Northwest and southwest China. < /p >
Coleman P is currently the world's leader in outdoor equipment and the first portable fuel vaporized lamp manufacturer in the world. It has a cognitive rate of 67% in developed countries. In 2009, it was introduced in the form of agents, but failed to form good market expectations. In 2011, Coleman company officially entered the Chinese market. Coleman's products cover all kinds of fields. There are more than ten thousand kinds of products. At present, more than 200 kinds of products, such as incubators, camping lights and stoves, have been introduced into the Chinese market. < /p >