The main body of children's clothing now and in the future is 85. After 90 They did not experience the age of material shortage, and compared with the price, they consumed their individuality. Jiang Tao, founder of Beijing Li Jia Bao, said that the fast fashion line is a trend. On the one hand, children's clothing is strong in production capacity and excessive in goods; on the other hand, consumers only focus on commodity function to increase the changeable social needs such as emotion and fashion. In addition, the impact of e-commerce on traditional brands leads to the challenge of traditional profit models.

LV, D&G and Nike children's wear have entered China in succession. clothing Brands such as Ordos and Lining have also tested children's clothing. Some people say that children's clothing is the last big piece of China's clothing market. Cake 。 Recently, pioneers of local baby brands gathered in Hangzhou to hold the summit forum. "1 babies can buy 10 down coats a year." Shen Qiang, the head of Hangzhou's China Games, said that while the fashion of women's fashion was sought after by society, local children's clothing also took a fast fashion.

China is experiencing fourth waves of baby boom. According to statistics, China's children's wear market has exceeded 100 billion yuan in 2012. There are 3 families in the city (parents, grandparents, grandparents) raising a child. It is very common that Chinese people are the most dared to spend money on children. This view has been widely recognized by the industry. Shen Qiang shared the idea of ebb in the kingdom of Bei Bei. "Before the age of 6, children like to sleep and play quilts, so they need to buy a close down inner vest and wear it when they are sleeping. There is no heating in the south in winter, so they need a long sleeved trousers and a down jacket. Early autumn, the down coat vest is good for matching; in late autumn, light autumn. Down It is a popular concept in recent years, and it needs thick winter down. Some of these products will be ready for more than 10 pieces. "