< p > this month, Dangdang, following the vip.com model's brand sale channel, "tail product collection" is about to go online. At present, it has officially launched the two level domain name of the sale channel. After it is launched, it will focus on the boutique < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > tail cargo.

The online shopping has aroused widespread concern of netizens. Netizens are curious. "Does the business enterprise take a fancy to the big cake of the clothing tail market?" < /p >

On the afternoon of p 5, the reporter contacted Dangdang, a Dangdang insider told reporters that "tailing" is indeed a matter of fact. The main high-end high-end clothing is "a target=" _blank "href=" //m.pmae.cn/ "shoes" /a "package brand sale, and the participating brands include Levis, Gloria, Adidas, Nike and so on.

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< p > these brands are divided into two categories: one is the brand that has already opened in Tmall, or the other is the high-end clothing brand under other lines; the other one is the characteristic merchant and the offline quality brand that meets the high-end positioning of Dangdang.

Its brand positioning is higher than vip.com.

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< p > when it comes to whether the "end product exchange" will be in line with the existing clothing store in Dangdang, the insider told reporters that the main product of the tail product is the off-season goods, and the mode of time limit rush to buy, and the new clothing products will be misplaced in the category and promotion cycle, and there will be no conflict.

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