Nowadays, Designer This occupation is no longer the small tailor behind the brand, and more and more designers are starting to appear in the flash, providing more selling points for the brand through their own image. In the eyes of more discerning consumers, designers who are advancing with brands have the right to speak.

However, in the days when everyone thought the "designer era" had arrived, there was a constant news of designer being fired. The intricate interpersonal relationship and struggle for money and power in the huge luxury group have never ceased. Designers are in a limitless scene today. They may be swept away tomorrow.

When it comes to the secret battle between brands and designers, the most representative thing is that John Galliano was fired by Dior. Thinking back to 2010, John Galliano was kicked out of the Dior team overnight because of anti Semitic remarks, and then even lost its own brand, becoming the most severely disciplining designer in fashion history because of racial discrimination. Then, he exposed his decadent photos in the French court. The ghost who had a bad face was no longer proud and arrogant, and his face was full of expression.

It would be too superficial to blame the negative effect of John Galliano's anti Semitic speech simply. It is true that letting a brand lose its face and losing its Jewish customers is a crime. But the real reason is that John Galliano is "not making money". The Dior that he controls is not good enough, and sales are deteriorating. After all, the brand starts a company to make money, and the rumors of its disagreement with the high level have long been rumoured.

There are some conspiracy theories. We can guess whether Dior has long been interested in fighting the only one who will burn money and not make money, and the anti Jewish statements just give them a better reason. Fortunately, this year's Galliano came back with good news: not only signing the new le1 Oscar de la Renta, but also winning 6 million euros in the lawsuit Dior.

In fact, John Galliano is not the first designer to be fired by Dior. Before him, Yves Saint Laurent and Gianfranco Ferre were all kicked away by Dior. It is inevitable to let people reflect on what the designer's social status is like in such a commercial era.

In the dark battle with the brand, Galliano is definitely a loser. Next let's look at the Hedi Slimane, the winning designer. In October 1, 2012, Hedi Slimane brought its debut to YSL, and YSL has been renamed as Saint Laurent at this time.

The renaming of YSL in the fashion industry also caused a great stir. Hedi Slimane also moved YSL's studio from Paris to New York. The brand's "Hedi Slimane" "love" and give it such a big power people's tongue.

Let's take a look at the Saint Laurent that Hedi Slimane brings! Black silk, broken flowers, high waistline skirt, star cardigan... If I don't tell you, can you see that this is the 2013 autumn winter series of Saint Laurent? Yes, this is indeed the Saint Laurent after Hedi Slimane took over, and it is no longer the ultimate elegant YSL.

The change of Hedi Slimane for the brand is no longer just a simple change of name. It will be mistaken for a series of Zara and H&M. I wonder what Mr. Yves Saint Laurent will feel in the spirit of heaven. Some people say that Hedi Slimane has made this old brand rejuvenate. But looking at these single products that are different from many high street brands, I really don't know whether "younger" means "cheapness".