< p > in recent years, our country's < a target= "_blank" href= "http://m.pmae.cn/" > textile < /a > a target= "_blank" href= "target=" > clothing < < > enterprises have made considerable progress in building their own brands. First, the industry has already formed an industry consensus to achieve scientific development and industry transformation through brand building, and to promote the entire industry to achieve overall improvement by brand building. Two, the relevant policy environment of the state has given enough attention to the promotion of brand building, and has already formed an industry atmosphere of mutual coordination and mutual promotion among the government, associations and enterprises. < /p >
< p > however, there are still some problems and deficiencies in the current brand building in China. First, there is still a big gap between the development of enterprises and the rapid development of market environment; the intensity of state related policies to brand tilt is not enough; brand enterprises still have a big gap in design innovation. Two, many enterprises only attach importance to the creation of high-end brands, but the research on brand building for mass consumption level is not enough. Brand should be diversified and should not focus solely on the development of high-end fields. Only through the construction of mass consumer brands can the most direct effect of stimulating domestic demand growth. Moreover, the state strongly advocates the internationalization process of the brand, and advocates that the enterprise brand go out to form a brand with high international reputation. At present, there is no perfect way for domestic enterprises to study foreign consumers and explore international markets. There is still a big gap between products and actual consumption of "a href=" //m.pmae.cn/news/index_f.asp "/a". < /p >
< p > brand is a manifestation of culture, management, quality and social responsibility as well as the embodiment of the core competitiveness of the industry. Because of this, the innovation of the "four in one" brand value elements has become the core of the independent brand building. Innovation needs quality based, and cultural innovation and management innovation can be used to build an enterprise brand with quick response to market reaction, high technology application ability and strong sense of social responsibility. < /p >
This year, Shenzhen international brand "a href=" //m.pmae.cn/news/index_f.asp "underwear Exhibition" /a "has entered the eighth year." P The exhibition has been greatly improved from scratch to the more accurate grasp of the industry's pulse. The past exhibitions, through the holding of underwear culture week and related forums and other activities, have caught the current hot issues of brand building and played a strong role in promoting. Moreover, the exhibition will gather the leading enterprises in the industry, providing a favorable platform for the win-win cooperation between enterprises and exploring the development direction of the industry. < /p >
< p > Shenzhen, as the bridgehead of domestic independent brand building, has invested huge efforts to create fashion capital in recent years. Women's wear, jewelry and underwear in Shenzhen will be an important way to create fashion capital. Therefore, the brand building pace of Shenzhen's garment industry and the exhibition concept of Shenzhen international brand underwear exhibition must be closely integrated with the city's fashion capital construction goals and complement each other. I believe that with the development of regional brand as a powerful promoter, we can promote the birth and maturity of a number of competitive brands. < /p >