According to the latest research, 72% of British consumers often buy in supermarkets clothing And accessories, convenience and reasonable price are important factors to promote their shopping in supermarkets.

According to a survey by Santander bank, about 16% of consumers in the UK purchase all non food products in addition to food in supermarkets. Supermarkets have become synonymous with "one-stop shopping shops" in the minds of British consumers.

According to the study, about 98% of consumers buy clothes and electronic products in local supermarkets.

64% of respondents said that they chose to buy the products they needed in the supermarket because of convenience, 51% said that they bought non food products in the supermarket because the price was low and reasonable. In addition, 27% said that they could obtain gifts and feedback points from merchants to customers if they purchased in the same supermarket for a long time.

Alan Mathewson, CEO of Santander Cards, said, "When money and time are scarce, price, reward feedback and convenience are important factors that consumers consider when shopping."

As consumers pay more and more attention to non food supermarket retailers, consumer behavior has changed.

Although retailers continue to make efforts to provide consumers with a better shopping experience, competitive prices and generous rewards have made many consumers gradually develop the habit of one-stop shopping.