< p > "61" has more and more business opportunities. Online and offline businesses have already begun to work ahead of time.

In less than half of May, the domestic B2C merchants represented by excellent purchase launched the "children's Day" promotion campaign. The promotional war moved forward from the previous 1 weeks to the 2-3 weeks now. Many businesses' children's < a target= "_blank" href= "//m.pmae.cn/" > shoes < /a > sales of clothing products also steadily improved.

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< p > reporter has learned that the promotion of children's Day is not only intensified by market competition, but also because with the enlargement of the "children's Day" radiation area, the "farther adults" are included in the theme by "returning to innocence" and "nostalgia".

Last year, America's "robot cat" and "journey to the west" continued to sell as retro cartoon T-shirts launched on children's day.

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< p > on the other hand, with the pressure of high inventory in the shoe and clothing market, the market is relatively sluggish, and sales and gross margins have been reduced.

In the market of "adults", children's shoes and children's shoes market still maintains a good level of revenue.

It is no wonder that sports brands like PEAK and Anta have also entered the market of children's clothing.

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< p > as one of the largest fashion B2C in China, the excellent shopping mall also took the lead in launching the "children's Day special event" in the middle of May. The entire children's clothing was involved in time limited snapping, including sports shoes, sandals, children's summer wear and other styles. Disney, Mi Fei, Bobbi, Snoopy, Tong Yi library and other famous children's brands were selected with their mothers.

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< p > < 61 children's wear >, including new children's shoes such as BELLE, Teenmix, Staccato and so on. In addition, the mothers can participate in the home page smashing activities before placing the order. They can get 20 yuan denomination coupons and reduce the price again on the basis of preferential prices.

In order to meet the needs of consumers and expand the age coverage, the range of products participating in the "61" promotional activities ranges from birth to junior high school students (0 to 14 years old). Over many categories and styles cover children of all ages. Activities began in May 13th to give children more choices.

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