"Recently, some brands of stock have been turned around, a little busy." Jinjiang A salesman engaged in a foreign trade export company talked with reporters. It is understood that this year, its company has produced a business, mainly to help some brand enterprises in Jinjiang deal with inventory goods.

The above export enterprises are not alone. Reporters interviewed found that in the process of seeking breakout, acquiring and selling brand enterprises' stock goods became a new outlet for many export enterprises. Whether inventory can be exported and whether it can relieve the pressure of Jinjiang brand shoes and garment enterprises remains to be seen.

"Shoes and garments in Jinjiang" Stock I'm afraid I can't sell it in three years. In addition, there are not some single terminal goods, but also emerging business cards such as electricity providers, only fear that inventory will remain high. Ding Zong, a foreign trade shoemaking company, said that Jinjiang sports brand has many two or three line brands and export processing factories besides Anta, XTEP and 361 degree brands. These production capacities are already overloaded, plus the brand personality that has been born on Taobao.

Therefore, "brand inventory export" as a new channel to eliminate inventory appears in the vision of export enterprises and shoes and clothing brands.

"Larger enterprises in Jinjiang, based on previous export experience, have strong overall sales ability. They usually take the" foreign trade department "to handle inventory. And two or three line brand enterprises, because of the cumbersome export process, will generally choose to cooperate with foreign trade enterprises. A brand channel leader in Jinjiang said.

"Inventory goods less processing links, proofing inquiry links, foreigners only need to see shoes, style can, can be concluded. Relative to the tedious process of export commodities, it is easier to launch, but profits relative to export products are relatively thin. Lai general, a foreign trade company in Jinjiang, said that other stocks were also well handled. A good brand usually requires an export certificate after export. There are individual requests to remove the price tag. Otherwise, no special treatment is required, so it can be sold.

"Before, when the container is not full, we will need to stock the goods. We will contact the enterprises. Nowadays, the enterprises will call to contact us to handle the stock." Lai Zong said.

According to reporters in Qinghua, Qingyang, Jinjiang Shoes and clothing Market survey found that the market now has a special agent brand inventory businesses appear. Generally it is the inventory of multiple brands, large quantities, many styles, strong bargaining power, and at the same time, it is required to ensure the absolute export of inventory.

"Generally, they are exported to developing countries, such as India, Africa, Russia, South America, East Asia and so on." According to Lai total analysis, developing countries have relatively low requirements for the style and quality of export products, and the volume is large.

Brand inventory is better than other inventory digestion channels in terms of brand protection or capital return, but is this channel sustainable?

"The price of inventory is relatively low, and the market is not very good, plus the inventory of goods to occupy a part of the market, which will have an impact on our foreign trade enterprise orders." A foreign trade analyst said that the indirect export of brand inventory affected the order quantity of foreigners to a certain extent.