British high street fashion John Lewis will join the 2014 spring summer London Fashion week to showcase its latest John Lewis & Co men's wear product line, which is the first time that the brand has entered a major fashion week.

"John Lewis has joined the board of the British Fashion Association for three years," said Peter Ruis, brand Sourcing Director of John Lewis. "We are really pleased to be able to move from this fantastic event to a new height. John Lewis will take part in this week's London men's week."

The brand is added to the showcase of brand name Dolce & Gabbana, Rag & Bone, Burberry and Jimmy Choo. We will see the new combination of traditional concepts and modern technology of John Lewis & Co, bringing us a brand new spring and summer 2014. Since its launch in 2011, the product line has doubled its sales volume to prove its popularity.

Purchasing director Matt McCormack said: "John Lewis & Co, as a fashion retailer, has been missing for many years in British high street men's clothing from completely independent designs, high-quality fabrics, exquisite design details and traditional manufacturing techniques in the UK."