< p > Nike is once again selling its brand ColeHaan, which is another big move after Nike sold UMBRO earlier.

The backlog of stock and the decline of performance are not only the common problems that plagued the enterprises of China's a target= "_blank" href= "//m.pmae.cn/" > clothing > /a >, but also the global biggest sports such as a target= "_blank" href= "//m.pmae.cn/" > shoes "less" and Nike, the clothing manufacturer, have suffered all kinds of pressure.

According to the analysis of people in the industry, all kinds of "downsizing" behavior signifies that Nike hopes to concentrate resources, optimize brand combinations and compete with core brands.

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According to media reports, Nike intends to sell its shoe brand ColeHaan to US $500 million to ApaxPartners, a private equity firm (P).

At present, the two sides have entered the final stage of negotiations.

More informed sources revealed that Jack Boyce had invited CEO, former CONVERSE Converse, to run ColeHaan after taking over.

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< p > in fact, Nike has started looking for new buyers for its brand ColeHaan in September. Nike said at that time it was aiming at other potential brands such as Nike, Jordan, Converse and Hurley for the development of centralized resources.

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< p > "dry" value, then switch to < /p >.

< p > some analysts pointed out that Nike is definitely a smart businessman. Although it seems to have made a "565 million dollar purchase but sold at 225 million", it has already dried up its commercial value before selling the brand.

It is reported that UMBRO was originally an old British football equipment manufacturer. It was bought by Nike in 2008, but it was sold only after 4 years.

"For Nike, this is not a failed business. The acquisition of UMBRO gives Nike a lot of sponsorship and promotion opportunities in the field of football."

Analysts say.

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< p > and for the ColeHaan brand, some analysts believe that it is biased towards leisure style and conflicts with Nike's main strategic areas.

"Nike has actually taken away some of the core resources of ColeHaan."

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