< p > a new research report shows that Louis or LV will lose its leading position in the world's most valuable luxury brands, while the brand status of the competitors including GUCCI (Gucci) and Prada (Prada) is rising.

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P, a market research firm, estimated that its brand value had dropped by 12% to 22 billion 700 million dollars compared with 2012 in 2013's BrandZ Research Report in 2013.

Although Louis Vuitton has been occupying the most valuable luxury brand in the world for 8 consecutive years, its competitive peers have been able to better balance the uniqueness and price of the brand.

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The brand value of Gucci under PPRSA (PP) increased by 48% to 12 billion 700 million dollars, ranking third in luxury brands, and Prada's brand value rose 63% to 9 billion 450 million dollars, ranking fourth, according to P.

The brand value of Hermes is still 19 billion 100 million, ranking second, unchanged from 2012.

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< p > in addition, according to the research report, the top 10 luxury brands in the world's most valuable brands are Rolex, Chanel, Cartire, Burberry, Fendi and COACH, and the competition among luxury brands is fierce.

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