< p > these years, due to the influence of < a href= "http://m.pmae.cn/news/index_h.asp" > inventory < /a >, many sports brands have expanded the field of outdoor and children's shoes. However, in the field of outdoor products, the outdoor road of children's clothing seems to be a blank.

This is certainly due to outdoor professionalism, and outdoor sports are only concentrated in the adult market.

However, with the development of society, the trend of family outdoor has been revealed. This will usher in new opportunities for outdoor a href= "http://m.pmae.cn/news/index_c.asp" children's wear /a.

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< p > according to statistics, the number of children under 16 years of age in China is as high as 310 million.

With analysis and prediction, China will become the largest consumer market in the world.

However, despite the influx of many brands into the children's clothing market and driving it as a driving force for profit growth, brand scarcity is still an obvious weakness in our children's clothing industry.

It is understood that at present, 70% of children's clothing manufacturers in China are in a state of no brand, many of which are mainly processed and OEM.

Especially in the field of outdoor segmentation, children's clothing market has not attracted enough attention.

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At the end of last year, REIma, a children's outdoor clothing brand from Nordic Europe, settled in a href= "http://m.pmae.cn/news/index_p.asp" > Beijing /a /a Zhuo exhibition mall, which is considered to fill the gap in the field of Chinese children's outdoor clothing.

Reima, which has nearly 70 years of development, is a leading brand in the Scandinavian outdoor clothing industry. Its clothing, shoes and accessories are tailored to the needs of children, and children's testers are invited to do the experiential tests.

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< p > in addition, due to the impact of industry predicament, sports brands such as Lining, Anta, XTEP and Adidas have entered the field of children's clothing.

Anta launched the 3-14 year old Kids children's brand in 2008, and the store has increased to 833 by 2012. Lining launched the LiningKids children's wear brand jointly in 2010. XTEP also aimed at 2-14 year olds in 2011 to launch the brand name "xtep+1" series of children's shoes and clothing, mainly attacking the high-end leisure fashion market, and Adidas now has more than 500 children's clothing stores in China.

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< p > the standard of children's clothing is higher than that of adult clothing.

In August 1, 2012, the standard of national textile product basic safety is implemented. The standard of children's wear factory is in line with international standards, and is stricter than before.

People's awareness of environmental protection is also getting stronger and stronger, and the demand for children's clothing is also increasing.

With the change of consumption concept of young mothers after 80, brand awareness is becoming stronger and stronger, and the demand for children's clothing brands is also growing.

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< p > at present, the market of children's clothing in China has not yet formed an influential brand, and the market environment is still not perfect. Recently, the adult situation of children's clothing market reported by the media is also worrying.

Therefore, healthy and decent outdoor children's clothing will be more easy to establish a good image of the brand, and quickly form the recognition and reputation of the brand.

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