< p > talking about the stars of Hollywood stars, people like to call them "ABC". These star baby's clothes are almost luxurious, A is Armani Junior, B is Burberry Children, C is Christian Dior (C). These babies, dressed in luxurious children's clothing, show their stars and attract countless parents to imitate. In fact, in addition to "ABC", GUCCI[micro-blog, Chlo, Marc Jacobs and other brands have entered the field of children's clothing, and it is expected that this market will grow significantly in the future. < /p >
< p > luxury products have two main reasons for extending the product line from accessories and leather products to children's clothing. First, children's clothing is a typical commodity separated from shoppers and consumers. The consumers of luxury big children's clothing are children, but the buyers are adults. The preferences of adults will be directly reflected in the choice of children's clothing. Generally speaking, the parents of luxury children's children's clothing are mostly customers of their own brands. They are very easy to accept the children's products of the brand's subsidiary line, and tend to choose the same brand products; two, they can cultivate potential consumers, so that they can build up their awareness of the brand and cultivate their feelings for the brand. < /p >
< p > for the Chinese parents who can not lose in the starting line, they are not reluctant to invest in their children's education and life. With the accumulation of wealth, there are more and more new rich people in China. Luxury consumption is inevitable. The implementation of the one-child policy has made the idea of "elite training" popular among the people. Therefore, under the condition of economic conditions, it is reasonable for Chinese parents to buy one or two luxury luxury children's clothes for their children. < /p >
< p > more importantly, children are in the critical period of physical development, and have more stringent requirements than adults in terms of fabric selection and safety. Luxury children's clothing is obviously more convincing than quality brands in terms of quality and safety. Besides, the design of luxurious children's clothing is more fashionable and fashionable. Pet psychology will weaken the influence of price factors, and the luxurious children's clothing in China is increasingly popular in China, which coincides with the current market performance. < /p >
＜p＞　　奢侈大牌的童裝在中國未來有著廣闊的市場空間，主要是因為：一經(jīng)濟(jì)增長是基礎(chǔ)，日益富裕的中國家長有條件有能力為自己的孩子提供優(yōu)質(zhì)生活;二是獨二代精英培養(yǎng)的心理是催化劑，通過衣食住行等方方面面從小培養(yǎng)子女向自己的圈層靠近，使其在未來更有競爭力;三是品牌意識是關(guān)鍵，當(dāng)下中國的年輕家長多是“70后”“80后”，他們一旦對品牌產(chǎn)生信任感就會產(chǎn)生忠誠度，在童裝選擇方面易選擇奢侈大牌;四是社會因素不可避免;在中國，兒童的成長是家庭的重中之重，各種節(jié)日比如“百天”“周歲”“兒童節(jié)”等為家長提供了各種寵愛孩子的機(jī)會，此外成人之間的社會關(guān)系也會促使兒童禮品消費的增長，因此，奢侈大牌童裝未來在中國商機(jī)無限。 < /p >
< p > although the luxury children's clothing has a good market growth space in China, it faces a prominent problem: Children's values have not yet formed and imitation ability is very strong. Whether wearing luxury luxury children's clothing is advocating "luxury" or paying more attention to the psychological growth of their health, it is very likely that children's mental problems will be caused by the intangible social class symbols in childhood. Besides, whether the values in the adult world are beneficial to children is worth discussing and pondering. Therefore, the promotion of children's luxury clothing in China must be clear about the purpose of promotion. < /p >