Although Europe is not the largest continent in the world, it is the most fashionable and most sacred place of global fashion culture. The reason lies in the fascination of culture under the impact of various cultures. Once, Baroque, Rococo and Gothic were the pronoun of European art and aesthetics at different times. Under the influence of these art forms, European celebrities were able to show different manners: Chivalry, noble feelings, Royal grace, and countless other celebrities are the longing of the young people. Just like the trend culture of LV, GUCCI and other brands, the EFE brand originated from Holland has become a new landscape of European fashion culture with professional attitude, fashionable taste and celebrities' demeanor.

EFE what kind of person? This is a European fashion brand with nearly half a century. It was founded by Edeline, Fedora and Edmund three brothers and sisters of Van Bastn family in Holland. The family has been customized for European royalty and aristocratic celebrities. It can be said that the birth of EFE is accidental, but it is also doomed.

Dating back to the 60s of last century, the younger three brothers and sisters were sent to Istituto Europeo di Design in Italy by their father. After studying for further study, three people had a brand-new understanding of fashion and formed their own design concepts. On graduation day, Mr. Van Bastn attended their graduation with a fashionable and noble dress. However, they found that although his father often revealed the style of celebrities, the spectacles on his nose were worn out for years. So the three men agreed to design glasses for their father's birthday on their father's birthday.

When Mr. Van Bastn received three well-designed glasses from his brother and sister on his birthday, he immediately put on every pair of glasses. The celebrities at the dinner party found Mr. Van Bastn showing a different demeanor. They realized that glasses were also indispensable accessories for fashion and taste.

As a result, the three siblings who designed glasses for their father and had great success sprouted the idea of building a brand. EFE was taken from the initials of the three names, containing different design concepts. In 1969, EFE's first store was officially born in Holland P.C.Hoofstraat street.

With the continuous recognition of European culture and fashion by Chinese consumers, EFE has brought the fashion concept of European style to China with its half century of fashion and design experience. From the professional point of view, the technology and design of EFE glasses have not lost to the high-end brands such as GUCCI, LV, PRADA and so on. It is a new experience for consumers to feel the European culture.