< p > the development of home textile industry is stagnant, and the market homogenization is serious.

This year, more and more home textile enterprises begin to pay attention to terminal construction and improve terminal quality. But in recent years, home textile enterprises have rapidly expanded outlets, the quality and efficiency of the channels have been decreasing, the management difficulty has been increasing, the channel control power has gradually weakened, the channel loyalty has been decreasing, and the network loss has become more and more serious.

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< p > facing the similar home textile marketing channel management, the ten major brands of home textiles, the first choice of home textile franchise, and the advocate of fashionable healthy family textile, violet believes that the home textile industry should draw lessons from the management mode of the department store industry and bring forth new ideas and bring forth the new.

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At present, the number of home textile brands in the domestic market is numerous, and it is growing at the rate of 20% per year. The large and small home textile enterprises in China have increased to 10000.

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< p > but careful analysis, you will find that although there are many home textile brands in the market, its marketing means and ways of promotion are often the same.

It is nothing more than those old routines, that is, looking for a so-called brand concept, looking for spokesperson packaging, extensive investment management.

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< p > there is no universal medicine in the world. Similarly, the marketing of home textiles should not be repeated according to the old routine.

It is necessary to combine the current form and do the new marketing under the current situation, so that we can find our true way out! < /p >

< p > look at the home textile industry, compared with department stores, there are the following differences: < /p >

< p > one is that the brand is not concentrated. The so-called "brand" in the building materials and furniture industry is too many and too complicated. But in the department store, it is a famous brand left behind by the big wave, and all the department stores in the country can see the shadow of those big brands.

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< p > two is the short period of development of the industry, and the level of management of shopping malls is also good and bad.

Admittedly, the gap between high-end department stores and furniture and building materials industry is still very large, but the home textile industry has much to learn from the development of department stores in terms of management, brand management, and even promotion.

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