< p > because of the excellent sales performance of Asia Pacific and American retail outlets, the Prada brand's net income in the first quarter increased by 13.5%. By the three months of April 30th, the net income of the brand reached US $181 million, and the revenue increased by 13.9% to US $1 billion 20 million.

The brand CEO Patrizio Bertelli said: "in the situation of global economic fluctuation and uncertainty, it is indeed very gratifying for Prada group to achieve such an ideal performance. In 2013, we will continue to focus on the expansion of the global retail network, and strictly control costs and operating expenses to fully protect our cash flow."

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In the first quarter, sales of Prada brand retail outlets increased by 19.1% to $889 million 100 thousand, accounting for 88% of total revenue, while wholesale sales fell by 9.4% to 123 million US dollars. P

As of April 30th, the number of Prada outlets in the world has reached 462.

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From P point of view, the growth rate of the Asia Pacific region is 24.8%, of which China's sales volume is particularly ideal, occupying 41% of total sales.

The Americas grew by 23%, occupying 12% of total sales, while Italy's sales fell 8% to 132 million 800 thousand dollars, or 13% of the total revenue.

The rest of Europe grew by 7% to $207 million 300 thousand, or 23% of total sales.

Judging from the type of goods, the sales of leather goods increased by 29%, and sales of packaged and < a target= "_blank" href= "//m.pmae.cn/" > shoes < /a > fell by 5.1% and 12.2% respectively.

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