Millward Brown, an internationally renowned brand research firm, has released 2013 of the world's top 100 best brands. Louis Weedon Louis Vuitton (LV) still has a leading position in the boutique class with its brand value of about $22 billion 700 million. The rest of the brands are Hermes Hermes, Gucci Gucci, Prada PRADA, Rolex Rolex, Chanel Chanel, Cartire PRADA, P, and Vuitton.

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< p > although Louis Weedon Louis Vuitton became the most valuable luxury brand in 2013, the overall value of the brand declined by 12 percentage points compared with last year. It also dropped 8 positions in the unranked rankings, from 21 to twenty-ninth this year, compared with thirty-fifth ZARA, less than 3 billion US dollars.

Because the Chinese government's policy of "Prohibition of luxury" has led to a slowing down of consumption luxury goods, the European economy is still in the doldrums, and Asian tourists are not as good as expected, and so on. The growth of luxury brands is limited, and the Louis Weedon Louis Vuitton, which focuses on the Chinese market, is naturally affected most.

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< p > however, if Burberry and other brands can adjust the development strategy of enterprises early and take the American market into consideration, they will probably be influenced by the black prohibition policy.

In the United States, while pursuing luxury in China, the visa easing policy has ushered in many tourists from China and Brazil. Among them, Chinese tourists have shifted their demand to overseas countries because of the limited purchase of luxury goods in China, and the consumption of American luxury goods has benefited.

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< p > in luxury brands, this year, for the first time, it squeezed into the 100 largest PRADA, though only 95, but its performance was quite bright. The brand value grew by 63 percentage points, and it was also the largest among the luxury goods. This was due to PRADA's efforts to expand the tight sales channels and shift its focus to the Middle East and the Americas, reducing dependence on the Asia Pacific market and making the brand a great success.

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< p > under the influence of the continuous decline of the environment, luxury brands will continue to grow in revenue. In addition to expanding the possibility of more emerging markets, adjusting the content of products to the refinement and uniqueness, we should make good use of social media such as Facebook, Instagram, Pinterest and other direct communication with consumers, and provide personalized services in the network and physical stores, so that we can have the opportunity to continuously enhance brand value.

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