In the past ten years, Fujian XTEP group has rapidly developed into a large-scale sporting goods enterprise that develops, produces and sells sports shoes, clothing, bags, hats, balls and socks. It has created a differentiated brand road with science and technology as the core and innovation as the winner.

In XTEP lab, the reporter saw that the R & D personnel were making the final test for new materials.

According to the staff, this is the latest technology of XTEP, nano silver antibacterial material, which is jointly developed by XTEP and the Institute of physical and chemical technology, Chinese Academy of Sciences.

Ding Shuibo, President of XTEP China Limited, put the antibacterial material in his shoes, which can achieve antibacterial 99%.

For example, our shoes have fragrance, such as our shoes can avoid bacteria, these technologies are very avant-garde, very comprehensive.

If the stable product quality and strong R & D capability are the solid backing for XTEP's long-term development, then the differential marketing with the times and innovation and development is the key magic weapon for XTEP to win in the competition.

Advanced technology R & D system and innovative brand marketing strategy have led XTEP group of Fujian to stand out in Jinjiang sports industry cluster and make it a marketing model for similar industries.

News link: Fujian XTEP group was awarded the "China famous trademark" and "China exemption" and "national exemption" honor, which was approved by SAIC in 2005. It is praised by the world brand laboratory as "the most valuable brand of China's top 500" and "the first brand of sports goods in China".

In 2007, the Fujian XTEP group formally established a cooperative relationship with the US The Walt Disney Company, and sponsored the Z13/14 Olympic train from Beijing to Shanghai for the 08 Olympic Games.

(brand recognition: Ding Shuibo, President of XTEP China Co., Ltd.) how an enterprise can grow bigger and stronger, but what is more important is to do it for a long time. If an enterprise wants to develop in a timely manner, it will keep on innovating and improving continuously.