< p > the traditional sporting goods market in Liaoning has shrunk by about 50% in recent years under the impact of outdoor products, including Adidas, Nike and other international brands. At the same time, outdoor products have won the consumer's favorite by its functionality, and successfully captured the majority of the "a target=" _blank "href=" //m.pmae.cn/ "clothing" /a "market.

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"P," said the head of a sporting goods store in Wuhuan City, Shenyang. "2008 is the Olympic year and the peak of sporting goods sales.

It should be said that through the Olympic Games, every brand will make a huge profit.

But the super high sales volume was abnormal at that time, and it has been shrinking since 2009.

The outdoor products were squeezed in by this Sales gap.

Chen Ze, a taller, found in his work that consumers are most concerned about the functionality of outdoor products. Even if there are no special circumstances in real life, people also need to have a function of < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a >.

Fast clothes and fast clothes have become the daily wear of many people.

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"P >" this, the industry said: one of the main reasons for the successful occupation of outdoor clothing market is the "difference" route.

There are not many styles of outdoor products, but their functions are changing with each passing day.

Outdoor brands without strong R & D capability will eventually be eliminated by the market.

The brand of new functional products can be continuously pursued.

The higher technology content is the core competitiveness of the product.

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Lu Xin, deputy director of the research and development center of outdoors < a target= "_blank" href= "//m.pmae.cn/" > dress less /a >, believes that, from the general trend, professionalism, functional type and technology content are still the advantages of outdoor sportswear compared with other garments. But in the face of competition within the industry, in addition to constantly innovating in function, meeting the needs of consumers is also an important direction for the improvement of outdoor brands in Liaoning.

The coexistence of diversification and popularization will become the development trend of outdoor product design in the future.

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