< p > in the time when the domestic sports brands were crying out for pformation, when the domestic leisure brands struggled for inventory, the fashionable people went into a series of fast fashion brand flagship stores such as ZARA and H&M, and picked the most popular fashion with the international brand.

Behind a series of beautiful data is the fast fashion Achilles heel, which has been neglected.

< /p >

< p > more and more data show that consumers of ZARA and H&M are slowly losing.

While enjoying the most advanced international trend, people began to put forward higher requirements for the quality of their products.

Indeed, in pursuit of "fast", ZARA and H&M have greatly improved the lead time.

The preamble time is from the design to the time that the garment is sold on the counter.

China's < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > industry is generally 6~9 months, international brand names can generally reach 120 days, the famous fashion holiday brand SPORTICA takes 3 months quickest, and ZARA is generally 7-12 days, and the shortest H&M is three weeks.

The reduction of lead time can directly bring profits to enterprises, and the cost will be increased if the lead time is more than one day.

But in reverse terms, the control of product quality is also more severe because of the extension of lead time.

< /p >

< p > take SPORTICA's core cowboy product series as an example. The top of a boutique jeans should at least undergo 9 core processes: design, first edition, duplicate edition, sample setting, order, production, shipment, quality inspection, quality inspection and qualification.

The product shelves should undergo more than three strict quality inspection. The inspection standard adopts SPORTICA enterprise's own standard, which is stricter than the national standard.

To ensure that every product reaches the consumer's hand is a perfect quality product.

< /p >

< p > according to Wu Shihui, "CEO" as the city leisure men's clothing brand, the core idea of the enterprise is to provide the 23-35 year old office worker with a light quality and light old character. The classic fashion design and perfect product quality are the source of the enterprise's life.

Although fast fashion is the business direction that many fashion enterprises are admired nowadays, I still firmly believe that only by holding the quality of environmental health and fine workmanship can we continue to provide consumers with a variety of trend choices.

< /p >