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China Will Become Adidas'S Second Largest Market
According to the website of Frankfurt report July 21st, Adidas expects total profit this year to grow by 15% over last year's 550 million euros.
In the medium term, Adidas believes that the biggest development opportunities lie in China's threshold countries and Eastern Europe.
Next year, China will surpass Japan and become the second largest selling market in Adidas, next only to North America. The Olympic Games in Beijing will further consolidate the position of Adidas brand in Asia.
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