< p > July 12th, 2013 Shenzhen < a target= "_blank" href= "http://m.pmae.cn/" > clothing < /a > e-commerce development forum held in Shenzhen Convention and Exhibition Center. Shen Yongfang, President of Shenzhen clothing association, Fu Zhiyong, general manager of the Electric Research Department of the Ai Rui group, Yue Dandan, vice president of VIC, Zhong Tao and other business leaders of seven wolves, attended the forum. < /p >
At the beginning of the P forum, Fu Zhiyong introduced the current development environment of e-commerce with data as the breakthrough point. At present, the penetration rate of Internet users in the Asia Pacific region has reached less than 1/3 in the past year, and now it reaches more than 50%. However, < a href= "http://m.pmae.cn/news /" > clothing industry < /a > accounts for the largest proportion of e-commerce, and over 1/4 reaches 26.5%. < /p >
＜p＞　　付志勇提到，品牌的電商化經(jīng)營體系經(jīng)歷5個階段：第一個階段，電商作為下水道，作為品牌處理庫存的一個手段，這種做法最大的弊端就是降低了品牌價值，損害了品牌形象;第二個階段，品牌通過線上線下同步銷售成品，希望避開上一個問題，然而，這種做法使得線下的品牌經(jīng)銷商處境困難，加劇了品牌商和分銷商的矛盾，甚至導(dǎo)致了分銷商的退出;第三個階段，做網(wǎng)絡(luò)專供，品牌將電商作為新市場進行開發(fā)，價格體系全部重做，這個階段算是品牌比較進步的做電商的模式，但是之后慢慢發(fā)現(xiàn)自身的品牌設(shè)計研發(fā)速度太慢，供應(yīng)鏈配合性不足，電商團隊與傳統(tǒng)業(yè)務(wù)團隊之間的矛盾凸顯，導(dǎo)致人才的流失，電商業(yè)務(wù)受阻;第四個階段是經(jīng)營體系戰(zhàn)略升級，電商團隊完全由決策層掌控，避免電商團隊與傳統(tǒng)核心業(yè)務(wù)之間的矛盾，為電商提供充分的發(fā)展空間;第五 At the stage, new media marketing develops at the core of consumer demand, returning to the essence of network marketing, and developing deep level network marketing around consumers' preferences and needs. < /p >
< p > he thinks that the traditional < a href= "http://m.pmae.cn/news/index_c.asp" > clothing brand < /a > only through these stages will we have a deeper understanding of how to develop the electricity supplier. And the next seven wolves electric business person in charge Zhong Tao's speech also confirmed Fu Zhiyong's viewpoint. < /p >
< p > Zhong Tao said that the seven wolves began to gradually expand the electricity supplier through the above different stages. Zhong Tao believes that the most important factor in consumer online shopping is "like what you like", and brands that can be spread by consumers can be called brands. At the same time, he also pointed out that "the way to solve the problem of brand is to restore the essence of brand retail". We need to create brand power, social and communication power, build up word of mouth, and create a good shopping experience. Taking seven wolves as an example, Zhong Tao put forward a good way of marketing: let customers feel your changes, let customers participate in your business, and create interaction between customers and customers. < /p >
< p > > now a href= "http://m.pmae.cn" > clothing industry < /a > facing the impact of e-commerce, perhaps the best way is to participate in it, while persisting in the brand and finding the way of its own electricity supplier, so that the electricity supplier is not only a sewer. At the same time, we can see that the rise of Korean brands such as Korean clothing house and Ingman is entirely based on the electricity supplier as a starting point to create their own brand. Although they can not compare with the traditional big brands in terms of brand value and details, their success in the business is worthy of being developed by the brand of e-commerce. < /p >