< p > Rolex is located in the world's only brand experience center, No. 27, the Bund, Shanghai. The Rolex world will usher in the "Oyster legend". The new form of 2013, which has just appeared on the Basel world watch exhibition, will be unveiled.

Over the next two months, the public will have the opportunity to enjoy close reading of the 6 new works.

These new watches will perfect the combination of technological innovation and exquisite aesthetics.

Each of them has been authenticated by Swiss official certification and Accreditation (COSC). It is the latest interpretation of Rolex watch's unremitting pursuit of perfection.

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Less than 800 square meters, Rolex P enjoys a comprehensive display of brand history, tabulation technology and sponsorship activities. This is the only one in the world.

This exhibition has completely restored the essence of Rolex's new pavilion in Basel in 2013, which fully reflects the position and value of Rolex as the leading brand of Swiss watches. "The Bund"

The decoration of the exhibition area is in harmony with the brand image, and has the elegant and distinguished modernist decoration style.

The design of the exhibition area draws inspiration from the details of Rolex wrist watches and creates new decorative elements.

The new water pattern reminds people of the inspiration of the oyster watch, the ocean, and the triangular pit decoration of the bronze high wall is inspired by the long history of the oysters wrist watch design.

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At P world watch exhibition in Basel this year, Rolex has launched six new products. It has not only the salute style of classic works, but also the continuation and sublimation of exclusive technology.

All of the new products are unveiled in Shanghai, enabling Chinese watchmakers to experience Rolex's rich tradition of tabulation and excellent technology.

All the new oyster series watches presented at the Basel world watch and Jewellery Fair in 2013 are the fruits of Rolex as an independent and integrated watch manufacturer. It also depends on Rolex's unwavering value and uninhabited method to perpetuate its passion for refinement and striving for perfection.

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Less than P, this year's most noticeable is undoubtedly Rolex's first launch of the new cosmos type "Di Tong" wrist watch made of noble platinum.

This new watch is equipped with unique ice blue surface and chestnut CERAchrOM ceramic character ring, which makes the watch's famous speedometer outer ring specially eye-catching.

The legendary deonah watch was born 50 years ago. The watch designed for professional racing drivers recorded the glory of the runway and made its landmark status, becoming the most famous and most popular timekeeping watch in the world.

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The "P CERAchrOM" CERAchrOM patent circle was released in 2005. It is extremely hard, corrosion-resistant and scratch resistant. It does not fade through ultraviolet radiation. Besides, the material has excellent polishing effect and gives the outer circle outstanding and lasting luster.

This year, Rolex successfully created a blue black two-color CERAchrOM ring and applied it to the new Greenwich II watch, echoing the first Greenwich watch in 1955 with the double color outer ring.

Classics follow, legend is eternal.

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"P", and the CERAchrOM ceramic character circle professional sailing timepiece, the oysters constant yacht prestige II watch this year launched the first 904L stainless steel watch. The Rolex 4161 movement is equipped with the original mechanical memory, setting the countdown function, which perfectly meets the demand of the precise timing of the sailor.

The rotary RING COMMAND outer ring is the interface of Rolex patent watch setting time, and it can easily switch between different functions of the wrist watch.

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< p > < strong > dignity and elegance < /strong > /p >

In addition to the three oysters professional watches, Rolex continues to add new products to the original classic watch series. It introduces a colorful new oysters style calendar calendar watch, with its gorgeous leather strap perfectly matched with the surface color, which adds a new idea to this 1956 distinguished calendar watch.

The same series of weekly calendar SERTIE gold watches are equipped with square diamonds on the outer ring, at the same time equipped with unique exquisite surface: decorated with gold and diamonds on the mother of Pearl Flower surface or decorated with lapis lazuli, ox eye stone and ferrite and other gems of Oxford decorative surface, are dazzling.

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< p > Rolex also introduces the new jewelry design to perfect the most precious metal and bright gem.

The watchcase and watch band of the Pearl ladies watch is made of 18 CT Eternal Rose Gold, with a 18 CT white gold outer ring and strap chain, with top diamonds.

This jewelry watch is gorgeous, with black or white pearl mother on its surface and a pink gold lotus pattern.

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