< p > the fourth NOVOMANIA Shanghai international brand < a target= "_blank" href= "//m.pmae.cn/" > dress < /a > exhibition opened in Shanghai World Trade Center on July 17th, the exhibition lasted three days.

The theme of this exhibition is "THE CLOUD cloud". We hope to bring a fashion exhibition that brings together the international trend brand and the new interest culture for the current "cloud" generation with the most tidal current and energy consumption.

According to the organizers, there will be more than 100 fashion brands from 19 countries and regions in Europe, America, Japan, Korea and greater China.

As the well-known a target= "_blank" href= "//m.pmae.cn/" > designer /a /a brand LIE by Lie Sang Bong director, said: "we have high expectations for the 2013, which not only allows our products to enter the new platform of the Chinese market, but also for Chinese buyers, they no longer need to fly to Paris or New York to see our brand and new products. This is indeed a very exciting thing."

＜p＞　　NOVOMANIA 2013展會將揭示包括牛仔狂潮，流行風(fēng)尚，街頭動感，＜a target="_blank" href="//m.pmae.cn/"＞鞋＜/a＞履配件，現(xiàn)代服飾及創(chuàng)新與零售服務(wù)等各時(shí)尚領(lǐng)域的潮流，主辦方精心策劃的互動活動將淋漓盡致地詮釋潮流精神和時(shí)尚態(tài)度：法國個性牛仔服飾品牌LE TEMPS DES CERISES、意大利著名潮牌NOVEMB3R、美國經(jīng)典工裝品牌Dickies、美國懷舊風(fēng)格牛仔品牌ROBIN’’S JEAN、韓國國寶級設(shè)計(jì)師李相奉旗下品牌LIE春夏系列等諸多品牌都會以獨(dú)具風(fēng)格的展臺陳列呈現(xiàn)品牌的精華;家喻戶曉的西班牙品牌MANGO、美國牛仔Joe’’s、深受韓星追捧的設(shè)計(jì)師鞋履品牌Suecomma Bonnie、力求給消費(fèi)者“感官享悅”的 UR都將在展會期間奉獻(xiàn)精彩的動態(tài)秀。

In addition, the organizer and leader (China) jointly organised the "innovation and retail business Real Estate Summit Forum", which will set off a climax on the spot. And the leading international fashion trend agency WGSN will launch the "2014/2015 autumn winter men and women's dominant trend" for the first time.

At the same time, NOVOMANIA pioneered the "original Chinese original and design brand area" this year, with practical actions to support the personalized development of Chinese original and design brands. This will also become the biggest highlight of this exhibition.

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< p > NOVOMANIA exhibition not only keeps pace with the trend, but also builds an efficient business service platform for China's fashion industry chain.

Last year's "commercial real estate forum" was highly sought after by the industry. This year's forum will explore the pformation of China's retail industry and the future development of retail and commercial real estate in the new situation. The real estate project director Chen Jianhong's keynote speech is "the new mode of shopping center". The theme of Luo Yun, vice president of Limited by Share Ltd in Jiangnan, is "how to improve the value of commercial real estate". Chen Jianhao, general manager of K11 shopping Art Center, will share with you how to improve shopping experience and maintain customer loyalty. Zhu Guoliang, the creative director Zhu Guoliang, will tell you the importance of "consumer experience in the new advertising era".

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< p > because the brand of this exhibition is the rising brand and potential brand in the international market at present, a large number of buyers, retailers, franchisees, department stores, shopping malls operators and real estate developers have been registered online before the exhibition.

In response to market demand and its own characteristics, the organizers reintroduced the NOVOMANIA APP, presenting the traditional exhibition site and business matching through the new technology and network platform. Exhibitors and spectators can freely approach the platform.

It can be predicted that a three day NOVOMANIA 2013 will be a feast for culture and commerce. Cross regional cooperation and win-win cooperation and full expression of fashion and creativity will surely lead to a trend storm beyond national borders. As NOVOMANIA general manager Guilherme Faria said, "NOVOMANIA 2013 will provide higher quality business cooperation for exhibitors and spectators, build a wider Asian network and create more opportunities for business cooperation".