< p > recently, a half sleeved Polo shirt of the famous fashion brand Prada of Italy (Prada) has also been associated with the "school uniform" of a school in Shenzhen.

At present, topics such as big brands, Shanzhai and plagiarism are common. However, the difference is 50 times the difference.

According to micro-blog netizens, Prada's half sleeved Polo sweater is priced at over 1500 yuan, while the price of Shenzhen school uniform is only 35 yuan.

From the color point of view, the main colors of Prada's Polo shirt and Shenzhen school uniform are light blue, and the subtle difference is only the white edge of the cuffs, but there is only one pocket in the chest. However, the overall style similarity is as high as 90%, which is no wonder that it will give people the feeling of "once acquainted with each other".

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< p > for big players, a crash suit like "Shenzhen school uniform" has long been a source.

In Europe and the United States in 2008, sales of a sports shoes inspired by a target= "_blank" href= "//m.pmae.cn/" > shoes < /a > was very popular, and its manufacturer was a shoe manufacturer from Henan.

6.6 yuan a pair of release shoes to sell 500 yuan to the Chinese people are very shocked, but this is not a case.

As early as 2007, LV (LV)'s < a target= "_blank" href= "//m.pmae.cn/" > designer /a > Marc Jacobs launched a "snake skin bag" similar to the common woven bags during the Spring Festival of China. Then, Kavin Klein (referred to as CK) introduced black cloth shoes identical to "old shoes", and the "white shoes" of the 80's after childhood passed through a series of makeover, which became the shoes worn by Hollywood actor Orlanndo Bloom in the studio, and similar feet padded trousers, sea jacket and so on.

These cheap stalls sold for tens of dollars in China have now become the "aristocrats" who do not know how much they are worth.

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< p > it can be seen that the emergence of Chinese elements in the major international fashion brands is no longer a novelty.

In recent years, Chinese people have become the object of international big competition with their strong consumption ability. The major brands will naturally give Chinese elements which are very proud and kind to the Chinese people. The trend of "easterly westward" has almost swept the whole fashion circle, and the fashionable protagonists who are the hottest ones are those we have forgotten.

When these "grass roots" goods are labeled with fashionable labels by big brands and become fashionable products with big designs, many people's first reaction is to "rush to the head". However, if we carefully analyze these "changing Chinese products", you will notice that the manufacturers are concerned about the details.

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Compared with P, big brands have such confidence because their consumers are more loyal to their brands and identify a brand.

No matter what the LV launched is the snake skin bag similar to the Spring Festival, or the same bag woven with the same grocery for the grocery shopping lady, or the clothes that she has the pattern of wearing a snake skin bag, there are always consumers willing to pay for it.

Because behind these big brands, they are mature consumer markets. Their consumers pay more attention to the brand's internal quality and fashion. With the promotion and localization of these brands, their recognition and loyalty in China will be further raised.

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