A few days ago, the 2013 China Jupi Pichange fashion week and the works of enterprise designers were released in Haining, Zhejiang. It is understood that this fashion week for the first time in Italy exhibition group, and for the first time held the China fur fashion week and China Leather Fashion Week brand exhibition, a total of 31 domestic and foreign brands of more than 2000 sets of the latest styles held a special issue. This fashion week is hosted by Haining China Leather Expo. Haining China Leather City Undertake.

"Madeinltaly" is coming.

As the prelude to the official opening of the "European brand hall" of China Leather City in Haining, 6 Italy brands have come to participate in this fashion week. Among them, there are many famous brands such as GIANI and NIPAL, which have been exhibited in Beijing, Shanghai and other first tier cities. There are also emerging brands such as ALMAROSA launched by designers and new brand ToBeG derived from GUCCI. NIPAL.

According to the introduction, the ToBeG brand was founded in 2009. Since its establishment in five years, its brand has been branded in the European and North American markets with its high quality and exquisite manufacturing technology. This fashion week will be unveiled in the form of clothes, handbags and shoes. Each piece will pay attention to the selection of raw materials, pursue design details, and strive to present the authentic Italy fan. ToBeG Gucci CEO Gucci believes that this fashion week will play a very important role in enhancing brand awareness in China and opening up the Chinese market.

The emerging brand ALMAROSA from Italy is the independent brand brought by the designer of the international first-line brand MAXMARA. For the first time, it is exhibiting fashion week. ALMAROSA not only hopes to enhance brand awareness, but also hopes to cooperate with Haining local enterprises and open up China's sales market.

ALMAROSA this week in fashion week is mainly displayed in women's clothing, the style will be concise and generous to the extreme, but in the selection of materials is carefully selected, pay attention to different skin stitching.

According to the Italy Fashion Association, exports of clothing, leather and shoes in Italy will grow by 2.2% to 60 billion dollars in 2013, but the overall revenue of the fashion industry will drop by about 3.5% to 78 billion 500 million dollars, which is mainly due to the unsatisfactory European economic situation and Italy consumers' spending cuts. And this trend will certainly urge Italy's manufacturing industry to pay more attention to the market development of emerging economies, especially big consuming countries like China.

China fur fashion week for the first time

Chairman of China Leather City of Haining, Ren FA told reporters that China Leather Fashion Week was founded in 2008, and is the only aspect in China now. Leatherwear The high-end professional fashion activities of fur clothing and leather products are also the few international brand display activities in the apparel industry cluster all over the country.

After 6 years of cultivation and development, fashion week has been widely recognized by the industry. The brands of exhibitors are rising rapidly: 6 in 2008, 9 in 2009, 11 in 2010, 23 in 2011, 28 in 2012, and 31 in 2013.

"There will be more exhibitors, but the organizers have screened for quality assurance and other factors." Chagarin, deputy general manager of China Leather City, Haining, said.

The first Chinese fur fashion week is one of the innovations of this fashion week.

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Chagarin told reporters that as China's demand for fur clothing is increasing, fur clothing production technology continues to improve, the design level is becoming more and more fashionable and fashion is becoming more and more fashionable. Fur clothing has great potential for development. A large number of fur brands that sometimes have a good idea are sprung up, and a platform for display is urgently needed.

For the first fur fashion week, the expectations and enthusiasm of the enterprise are high. We hope to enhance brand awareness and product awareness through fashion week. Kaiser's family revealed that this year's clothing will be diversified in materials and colors. This year, she will bring mixed style fur clothing to consumers, making it more bold in using colors to break the tradition of single color and natural color, and bring more fashionable fur clothing to consumers.

Zhu Jianpei, director of sales at St. Nicholas, the first fashion show this week, told reporters that the competition among garment enterprises is fierce now. Only innovation is the foundation for enterprises to settle down. This year, the theme of St. Ni's fashion week is "holy banquet". The design team of 12 people first designed more than 100 sketches, and then selected 80 made garments. The theme of this theme is that the designers of Saint Nye fully use the colorful and bright elements in fur clothing, which will change the impression of the mature and single style of the fur, showing the freshness of the young and individual character. "China Leather Fashion Week brand exhibition" is an important part of Shang Zhou of the 2013 China fur and leather industry. It is the first supporting project launched by the China Leather Fashion Week Organizing Committee this year. It mainly sets up a business platform for the fashion week to release the enterprise's centralized ordering, and adopts the exhibition form of the shed, to carry out the order meeting for the fashion week participating enterprises, so that the "service in the hotel and the order in the Plaza" will form a supporting system to make the Chinese leather fashion week more perfect and more effective.

A number of exhibitors brand leaders interviewed by reporters said that China Leather Fashion Week It has gradually become the "brand booster" of leather enterprises at home and abroad. Participating in leather fashion week can not only promote new design concepts, but also achieve interaction with customers and consumers, and achieve substantial results, including orders. It has played a positive and effective role in promoting brand, seeking wider space, enhancing brand influence and fashion popularity, and promoting transformation of enterprise design results. It has drawn a clear blueprint for the growth of large growth brands.