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Yam Ning Lingerie Brand Style Store Design And Product Placement.

2013/7/22 22:17:00 43

Ya Ning Ning Underwear Brand Ya Ning Ning Underwear Brand

Under the impetus of the rapid development of the underwear industry and huge investment returns, everyone wants to have a share. The underwear brand market is bigger and bigger, there are many people in the crowd. Actually, there are not many people who really get the cake. P Ya Jen Ning underwear experts tell you: as a novice from any underwear business, it's not easy to make a shop and sell goods. 
 successful operation of a lingerie franchisee must learn a good management and operation mode. The management and operation mode is already a matter of late stage. There are still many problems to be considered from the budget input, the location, the brand, the goods and so on. 
 peripheral market research and analysis 
 before carrying out the site selection, it is necessary to conduct an investigation and analysis of the surrounding market. Nowadays, the market of underwear chain retailing is huge, and there are more than one underwear shop around, so that we can know our market position and avoid homogenization when we know the market competitors. The location of underwear shops is also particular about the choice. In the areas where the business center, the bustling area, and the flow of people are strong, the places where the consumption capacity is good, although the rent of these areas will be relatively high, the good lots will have a great relationship with the future performance. It is best to choose a store address that matches its business location. 
 store design and product layout of style /strong 
 female underwear consumption is a kind of perceptual consumption, and it is also a visual consumption. After choosing the address, creative store design and product design concept, unique creative appearance often impress the consumer group. Next is the layout of the shelves and the display of products. The placement and display of products should follow a scientific and rational layout method. It can be placed according to the efficacy of products, with different types of product areas. It can also be placed at reasonable prices according to the price of products. Facts have proved that distinctive store design and product placement can attract more customers to enter the store. 
 highlight the specialization of store /p >
 professional, so that consumers can feel that you are trustworthy. The image of the shop is external charm, professional products and services are internal, only internal and external training, in order to retain customers, can stimulate consumption. Reasonable positioning of the price system. More and more rational consumers want more than products, but additional value added to products, professional pre-sale guidance and underwear knowledge, and after-sale answers to various questions of customers. 
 creative marketing strategy 
 sales of products determine the survival of a store. Sales promotion is one of the most common ways to solve the problem of dynamic sales of stores. Weekly, monthly, quarterly, holiday and seasonal thematic promotions can be arranged to enjoy more and more preferential activities, such as changing, buying, giving, how much to buy, how much to draw, how to draw, how to play, and how to add points.