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Less than three months after June 30th, the men's business of "a href=" //m.pmae.cn/news/index_c.asp "Burberry < /a" has contributed 13% year-on-year sales to the company. Burberry has called it a "huge success". P

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< p > < < a href= > //m.pmae.cn/news/index_c.asp > > luxury brand < /a > the financial performance report released in July will increase the total sales volume by 18% to 339 million pounds.

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Carol Fairweather, chief financial officer of P > Burberry, said that the beautiful performance of the company benefited from good sales of men's accessories and Prorsum men's wear series.

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< p >, she said, "all a href=" //m.pmae.cn/news/index_f.asp "> men's wear /a > category sales have increased to varying degrees, of which half of them are coats and accessories.

Sales in men's clothing increased by 24% over the same period last year, while men's accessories increased by 25 percentage points in retail and wholesale two channels compared to last year.

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< p > Fairweather continued: "at least 7 of the stores still have growth opportunities for men's clothing sales.

The men's clothing exhibition in London Fashion Week highlights the main category of the season.

Market data also show that Burberry's men's clothing sales also have strong growth in the Chinese market, which has even surpassed the average growth of the Department in the world.

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< p > the brand also plans to take "China's young customer groups" as its target customers, and get a breakthrough in this group through the promotion and marketing of digital Internet.

Although online sales are still a smaller share market in Asia, the traffic and turnover of e-commerce websites are growing rapidly.

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