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Korea'S Developed Strong Light Industrial Production Base, Outdoor Brand Development Power
As a neighbor with a narrow strip of water, South Korea is one of the countries with very extensive outdoor sports in the world. The mass base is quite strong. South Korea not only has extensive outdoor sports, but also has a huge market for outdoor products, and has a very perfect outdoors design and production system for P. In the 8264 brand area, we see Treksta, KOVEA, BLACKYAK, KOLON and other brands. Their products are not only different in expertise, but also rely on the strong production base of light industry in Korea, making their products an indispensable force in the world outdoor products market. < /p >
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From the point of view of concern, the outdoor brand of Korea was led by Cologne, Bbu Ryak ranked second; Treksta ranked fourth in 7 place; from the classification of brand products, 90% were concentrated in mountaineering and hiking "a target=" _blank "href=" //m.pmae.cn/ "> clothing < /a" and "a target=" _blank "_blank", "P", "shoes", "shoes", "shoes", "shoes", "shoes", "shoes", "shoes", "shoes" and "a". KOVEA ranks third in 7.2 places, and is the leading brand in the field of portable outdoor cookers in the few Korean accessories brands. < /p >
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< center > < img alt= "Korea outdoor" width= "500" height= "316" src= "http://img00.hc360.com/shoes/201307/201307250847538104.jpg" / > /center >
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From the market point of view, Korean brand is only one of many brands in the domestic outdoor market, and it is not the largest in the overall market share of P. Xiaobian believes that the price factor is one of the reasons restricting the promotion of Korean products. Korean brands in the Chinese market should be between domestic and foreign joint venture brands and high-end brands imported from Europe and the United States. But their product retail prices (such as Bbu Ryak and Cologne) are not very well positioned. Relatively low cost performance, to a large extent, caused embarrassment in product sales. Second, the market awareness of Korean brands is relatively low. Because of its late entry into the Chinese market, the brand has relatively little influence in the international market. At present, domestic outdoor consumers, especially ordinary consumers, have very limited knowledge of the characteristics and brands of Korean brand products, which also makes them wobble in choosing products. < /p >
< p > from the Chinese market layout, Bly Ark first entered China in 1998, and Bly Ark plans to increase the number of Chinese domestic stores from more than 200 to 800 by 2015. In November last year, Bly Ark built a new Shanghai branch to paved the way for the expansion of franchised stores around Beijing to the southern part of China. Bly Ark plans to increase sales in mainland China to two times this year. The number of franchised stores in China also increased from 15 in 2009 to 30 in 2010 and 50 in 2011. The sales target is 620 million dollars. I believe that with the attention and development of Korean brand to the Chinese market, more and more Korean brands will enter China. < /p >
< p > < /p >.
< center > < img alt= "Korea outdoor" width= "500" height= "305" src= "http://img00.hc360.com/shoes/201307/201307250847365382.jpg" / > /center >
< p > < /p >.
From the point of view of concern, the outdoor brand of Korea was led by Cologne, Bbu Ryak ranked second; Treksta ranked fourth in 7 place; from the classification of brand products, 90% were concentrated in mountaineering and hiking "a target=" _blank "href=" //m.pmae.cn/ "> clothing < /a" and "a target=" _blank "_blank", "P", "shoes", "shoes", "shoes", "shoes", "shoes", "shoes", "shoes", "shoes" and "a". KOVEA ranks third in 7.2 places, and is the leading brand in the field of portable outdoor cookers in the few Korean accessories brands. < /p >
< p > < /p >.
< center > < img alt= "Korea outdoor" width= "500" height= "316" src= "http://img00.hc360.com/shoes/201307/201307250847538104.jpg" / > /center >
< p > < /p >.
From the market point of view, Korean brand is only one of many brands in the domestic outdoor market, and it is not the largest in the overall market share of P. Xiaobian believes that the price factor is one of the reasons restricting the promotion of Korean products. Korean brands in the Chinese market should be between domestic and foreign joint venture brands and high-end brands imported from Europe and the United States. But their product retail prices (such as Bbu Ryak and Cologne) are not very well positioned. Relatively low cost performance, to a large extent, caused embarrassment in product sales. Second, the market awareness of Korean brands is relatively low. Because of its late entry into the Chinese market, the brand has relatively little influence in the international market. At present, domestic outdoor consumers, especially ordinary consumers, have very limited knowledge of the characteristics and brands of Korean brand products, which also makes them wobble in choosing products. < /p >
< p > from the Chinese market layout, Bly Ark first entered China in 1998, and Bly Ark plans to increase the number of Chinese domestic stores from more than 200 to 800 by 2015. In November last year, Bly Ark built a new Shanghai branch to paved the way for the expansion of franchised stores around Beijing to the southern part of China. Bly Ark plans to increase sales in mainland China to two times this year. The number of franchised stores in China also increased from 15 in 2009 to 30 in 2010 and 50 in 2011. The sales target is 620 million dollars. I believe that with the attention and development of Korean brand to the Chinese market, more and more Korean brands will enter China. < /p >
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