< p > the recent development of the textile industry in China has shown a good development trend. But behind these prosperous developments are there any remaining problems? Are there some intractable and hidden problems in the industry? < /p >

< p > as we all know, the market development of home textile industry is not mature at present, and is changing from the introduction period to the growth stage.

The market is relatively elementary. The primary reason is not only that the enterprises themselves are not strong enough to control the market, but also the channels are not mature, and more importantly, the immature consumers of home textiles.

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< p > consumer's awareness of home textile consumption is not mature: it is heavy product appearance rather than heavy brand.

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< p > the psychological motivation of consumers to buy home textile products is to beautify the family environment, feel comfortable and feel good; match with the decoration style and layout of the housing; therefore, the color and pattern of the product become an important purchase factor; in addition, only 2% of the consumers are concerned about the brand of the home textile product purchased, because the consumer's recognition of home textile brand is too low! < /p >

< p > we can see that the main buying factors of consumers are the appearance and price of the products, while the brand is in the secondary position.

This is quite different from other industries such as < a target= "_blank" href= "//m.pmae.cn/" > clothing "/a", "fast food" and other industries.

Among other industries, brands often occupy a very important position.

The home textile industry is just the opposite.

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< p > because of the immature consumer awareness, enterprises have to work hard on product appearance only when they are developing products.

At present, the innovation of domestic textile products in products is still very limited. Only a few colors, patterns, styles, and shapes are developed. The development of new products is very few, and it is not surprising that fierce price confrontation is being carried out on the same level.

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< p > from the same a target= "_blank" href= "//m.pmae.cn/" > textile < /a > clothing, the success rule of the ten most successful clothing brands in the world lies in the rise of design culture.

The rise of design culture and design power is the universal law of the rise of the world's largest men's clothing! < /p >