< p > the latest two films, "the embarrassing youth in the embarrassing journey" and "the youth that we are going to die" have achieved a high box office of billions of dollars, which is disturbing the current Chinese film industry. First, not to mention the content of the movie, we can see the advantage of this cross-border from the box office, and also set off a creative revolution in the film industry. How does the "crossover" Wind Burn in the home textile industry? < /p >
Under the background of the price war and the channel war in the domestic textile industry, the fierce competition in the same product field has forced the enterprises to cross the boundary to find new growth space and become more serious overdraft of their own resources, and to get rid of the inevitable choice of homogenization dilemma. P At the same time, the diversified needs of consumers give enterprises the possibility of diversified development. As early as a few years ago, there have been many "cross-border" development cases in the home textile industry. < /p >
Less than P, fuanna home textile has taken the lead from home textile industry "crossover" to fashion accessories, including zero wallet, cosmetic bag, jewelry bag, backpack, satchel, travelling bag and so on. Fuanna also has high expectations for the cross-border development, hoping that it will grow rapidly and become another profit point for the company. < /p >
< p > violet's brand love her @ good products, also take the "crossover" road, from the most single bedding to pajamas bathrobes, from dragging a target= "_blank" href= "http://m.pmae.cn/" > shoes < /a > to household canvas shoes, from cushions to plush toys; from living room to bedroom, from kitchen to toilet. She has developed more than 1000 kinds of products. < /p >
< p > "crossover" as a brand management strategy, the momentum is strong now, and the "elements" of cross-border cooperation are also more abundant. In addition to cooperation with furniture, home decoration and other enterprises, successful cases of cross-border cooperation between home textile enterprises and animation enterprises are also very numerous in recent years. < /p >
"P >" Bo Yang home textile "has won the popularity of the cartoon brand image of" pleasant goat and grey wolf ". Once again, it co operates with the popular cartoon image" Myoo ". Its brand is to use these cartoon brand images to design, develop and sell home textiles and household products including bedding, cushions, carpets and other children's articles, which is loved by children and young parents. < /p >
< p > Taiping bird's home textile is a strong integration of the concept of Internet marketing. The hot hot Internet cartoon image of Ali has moved to home textiles products, and Taobao Juhuasuan has launched a four bedroom suit of AA dream series cotton and a customized pillow. It has been promoted and publicised by many young consumers on the Internet. < /p >
< p > Sheng Yu home textiles is also successfully launched with the knife knife dog cooperation, and once again hand in hand "Meggie cat" original animation, fresh and beautiful "Meggie cat" became a new star in Sheng Yu Group cartoon animation home textiles. < /p >
< p > in fact, "cross-border" cooperation as a marketing way, its core is to make use of the characteristics and advantages of each brand, extract the core elements, fit the core elements of the cooperative partners, and interpret a common user experience from multiple sides. < /p >
< p > with the intensification of market competition, industries and industries are infiltrating and merging each other. When mobile, telecom and Unicom have been in contact with each other for so many years, it has been discovered that Tencent WeChat is a competitor. This example shows that enterprises can play a "crossover" and bring about competitive energy between non peers. "Cross boundary" has become the most popular word in the world. From traditional to modern, from east to west, the cross-border trend is becoming more and more intense. It has represented a new style of life and aesthetic integration. < /p >