Sponsored by the school marketing research institute, del Hui (China) Limited, the "Blue Ocean campus marketing forum for Chinese campus market", jointly sponsored by more than 20 media in China, was held in Beijing in July 15, 2008.

　　隨著社會(huì)發(fā)展與青少年對(duì)個(gè)性、活力、品質(zhì)生活追求的不斷升級(jí)，如何通過(guò)產(chǎn)品與營(yíng)銷(xiāo)手段滿(mǎn)足校園人群這一新生市場(chǎng)的需求，即成為了“校園品牌”現(xiàn)階段的主要課題，作為企業(yè)，如何合理、適度的吸收外來(lái)文化與時(shí)尚文化的優(yōu)秀元素，去其糟粕，在款式、功能、理念上滿(mǎn)足消費(fèi)者的需求，是通過(guò)產(chǎn)品手段必須做到的；而如何通過(guò)合理、有效的營(yíng)銷(xiāo)途徑、營(yíng)銷(xiāo)手段，在符合企業(yè)利益的前提下引導(dǎo)青少年凸現(xiàn)個(gè)性、活力氣質(zhì)，并以積極、向上的態(tài)度健康成長(zhǎng)，則不但是企業(yè)的社會(huì)責(zé)任所在，更是“校園品牌”所要達(dá)成的最終目標(biāo) 　　中國(guó)擁有近三億的在校學(xué)生，是中國(guó)最為龐大且最具消費(fèi)力的消費(fèi)群體之一，隨著教育體制的不斷完善，這個(gè)團(tuán)體的規(guī)模將不斷增加，在此大背景下，德?tīng)柣菀悦翡J的市場(chǎng)洞察力與幾近同步的市場(chǎng)反應(yīng)速度先聲奪人，與行業(yè)協(xié)會(huì)、

Campus media and campus marketing companies have reached a strategic alliance agreement. In many domestic counterparts, they pioneered the brand new marketing method of campus brand into the enterprise development strategy, and opened up a positive and constructive development direction for the entire campus marketing community.

As one of the most influential sports brands in China, in the years of exploration and practice, del Hui has summed up a unique way of diversified marketing which integrates brand culture, sports culture and fashion culture in view of the consumption psychology and consumption habits of Chinese teenagers. Today, in the face of a brand new and potential huge market, he has not only rich product experience and R & D experience, but also more importantly, in the face of the timely demand of customers at this level, del Hui has been able to keep pace with the market changes in product development and marketing strategy, and it is rare to look at many domestic and foreign brands in the same industry.

In this forum, Ding Mingliang, President of del Hui (China) Co., Ltd., directed at the campus market and campus brand building, respectively, with the director of the school of marketing research, the dean of the school of advertising, Communication University of China, Professor of the Tsinghua University School of Journalism and communication, professor Liu Guoji, the senior research fellow of the media and Market Research Center of Peking University, Liu Guoji, the director of the Department of sports media, Yi Jian Dong, the associate professor Faye Wong of the school of journalism, and the experts of nearly 70 academic and business circles, director of the central radio network development Department, and so on. They have discussed thoroughly, and confirmed and affirmed the correctness and feasibility of the new marketing concept of campus brand from the perspective of theory and practice, and set a good benchmark for the healthy development of the whole industry in this field.

The new marketing concept of "campus market and campus marketing" is advocated by the business community and academia, represented by del Hui, from imagination to practice.