< p > the latest development of the British old brand sports brand < a href= "//m.pmae.cn/news/index_c.asp" > UMBRO < /a > has been abandoned in China.

The Beijing Commercial Daily reporter learned yesterday that the distribution contract between UMBRO agent and former owner Nike should have expired at the end of June. However, due to the delay of UMBRO new owner's Chinese Company Limited (hereinafter referred to as "Ai Connie J"), Nike and UMBRO agents re signed the authorized contract as of September 30th.

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The latest progress has been made in the case of "P", the Old English name "a href=" //m.pmae.cn/news/index_c.asp "sports brand" /a "UMBRO's discarding agent in China.

Reporters learned yesterday that the distribution contract between UMBRO agent and former Nike was due to expire at the end of June. However, due to the delay of UMBRO's new owner, Ai Connie J, China, Nike and UMBRO agents re signed the authorized contract as of September 30th.

However, in the industry's view, if UMBRO's new owners still have no action in the future, UMBRO brand will probably disappear from the Chinese market.

According to a senior clothing industry personage, acennis has not yet found a suitable breakthrough for operation, so he will not stand still.

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< p > UMBRO Tianjin agent Zhou Hongbin told reporters that since the last communication with Nike and postponed the business license, although the "a href=" //m.pmae.cn/news/index_c.asp "Nike" /a "statement" submitted the agency demands to Nike headquarters ", but at present it seems that there is no progress.

These people said that there was no hope for Nike to solve the matter, and that time was being taken to clean up the stock.

Zhou Hongbin revealed that in the light of the current situation, UMBRO will not be made in the future.

To this end, the reporter called the Hongkong headquarters of ACON China Limited.

The staff of the company informed that the head of China business is currently on leave. As of press release, the Beijing Commercial Daily reporter has not yet received a reply.

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< p > data show that Ai Connie J is a brand holding company jointly established by Iconix Brand Group, Inc. and Yongxin fashion group of Hongkong.

Aconis introduces China's Iconix brand to China, seeks partners through brand licensing and establishes joint ventures for its respective brands. The joint venture company has permanent ownership of the brand in Greater China.

According to its official website, the company has more than 30 brands and has worked with more than 10 Chinese companies.

However, except for Candie 's, RAMPAGE and Ed Hardy, the rest are not common in the retail market.

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