< p > recent progress has been made in the fact that UMBRO, an old British sports brand, has been abandoned in China.

The Beijing Commercial Daily reporter learned yesterday that the distribution contract between UMBRO agent and former owner Nike should have expired at the end of June. However, due to the delay of UMBRO new owner's Chinese Company Limited (hereinafter referred to as "Ai Connie J"), Nike and UMBRO agents re signed the authorized contract as of September 30th.

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< p > recent progress has been made in the fact that UMBRO, an old British sports brand, has been abandoned in China.

The Beijing Commercial Daily reporter learned yesterday that the distribution contract between UMBRO agent and former owner Nike should have expired at the end of June. However, due to the delay of UMBRO new owner's Chinese Company Limited (hereinafter referred to as "Ai Connie J"), Nike and UMBRO agents re signed the authorized contract as of September 30th.

However, in the industry's view, if UMBRO's new owners still have no action in the future, UMBRO brand will probably disappear from the Chinese market.

According to a "a" target= "_blank" href= "//m.pmae.cn/" > clothing "/a" industry veteran, Ai Connie J has not yet found a suitable operation breakthrough, so she will not act.

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< p > UMBRO Tianjin agent Zhou Hongbin told the Beijing Commercial Daily reporter that after the last communication with Nike and postponed the business license, although Nike declared that "the agency demand was submitted to Nike headquarters", it seems that there is no progress.

These people said that there was no hope for Nike to solve the matter, and that time was being taken to clean up the stock.

Zhou Hongbin revealed that in the light of the current situation, UMBRO will not be made in the future.

To this end, Beijing Business Daily reporter called the Hongkong headquarters of ACON China Limited.

The staff of the company informed that the head of China business is currently on leave. As of press release, the Beijing Commercial Daily reporter has not yet received a reply.

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< p > data show that Ai Connie J is a brand holding company jointly established by Iconix Brand Group, Inc. and Yongxin fashion group of Hongkong.

Aconis China has introduced the Iconix brand to China, looking for partners to set up joint ventures for all the brands under the brand authorization, and the joint venture has a permanent ownership of the brand in the Greater China.

According to its official website, Beijing Business Daily has more than 30 brands under its company and has been working with more than 10 Chinese companies.

However, except for Candie 's, RAMPAGE and Ed Hardy, the rest are not common in the retail market.

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