< p > home textiles, that is, family use < a target= "_blank" href= "//m.pmae.cn/" > textile < /a > products.

It combined with < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > textiles, industrial textiles (industrial cloth, etc.) together constitute the three points of the textile world.

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In the past, home textiles only satisfied people's ordinary life needs such as cold protection, sun shading, dustproof and bathing. In the past, home textiles, together with furniture, craft lighting, handicrafts, carpets and other products, had become an important part of household "soft decoration" P.

Compared with "hard decoration", such as floor, ceiling, kitchen and toilet, the soft and flexible decoration is more sensitive and has more personalized choices.

Different elements, seasons and crowd styles have cultivated the high prosperity of the home textile market.

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Less than P, however, behind the boom, rising shops rents and shopping malls have also made unprecedented pressure on home textile enterprises and dealers.

As a result, various brands began to search for new sales channels to ensure the market share of products.

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< p > according to the 2010 survey report of the National Federation of Commerce and industry gift merchants, as of the end of 2009, the annual sales volume of China's gift market reached 890 billion yuan, of which 28% of textiles accounted for.

Such amazing figures have absorbed many home textile enterprises to enter the gift market, and set up new channel departments such as group buying department and gift department at different levels to specialize in this emerging market.

As a result, the gift of home textiles presents a significant trend of enhancement.

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< p > similar to China's garment industry, home textile brand has gone through the process of scratch.

However, due to the relatively immature market, many brands have not yet formed unique characteristics and inherent brand viscosity.

For example, if a trademark is removed from a home textile product, consumers will not be able to tell which brand the product belongs to.

For the current market situation and consumption level, people have not reached the level of deliberately buying a brand of home textiles.

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At the same time, home textile brand shapers are still not in place to understand and operate the brand. Relying solely on spokesperson and advertising is not enough to support the brand connotation. P

At present, there are two forms of home textile brand in the domestic market.

One form is the home textile enterprise which is a traditional foreign trade business. After years of accumulation, it gradually aims to target the domestic market after stabilizing its position.

Although these enterprises have huge consumption resources, but have been in the lowest end of the industrial chain, naturally do not be willing to do OEM, for others to do the clothes, so beginning to create a brand, a small bull knife.

However, due to the short operation experience of brand success, these foreign trade enterprises began to shake on the stage of the market. The burden of consumption also left them with no time to take account of the rapidly changing market situation. Tens of thousands of enterprises often delayed their pace and lost the good opportunity to enter the market. The brand building was even more difficult.

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< p > another form is the home textile wholesale operation enterprise for many years. Because it is not satisfied with the original extensive business form, it takes up the banner of pformation, or inventing itself, or agent, inviting businesses and horse shops, and even abandoning the original low-end wholesale market, and moving into high-end shopping malls and commercial buildings.

These enterprises believe that once the product is put on the counter of high-end commercial buildings such as Wanda Plaza and Paris spring, the brand can win.

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