< p > to make Shenzhen brand stand on the international market is the design of Shenzhen < a href= "//m.pmae.cn/" target= "_blank" > dress < /a >. < < a href= "//m.pmae.cn/" target= "_blank > < designer > /a > the idea and ability determine the fate of the enterprise and decide the level of the brand. Shenzhen authority < a href= "//m.pmae.cn/" target= "_blank" > Fashion Designer < /a > Zhu Chongyun said that the excellent design can "point cloth into gold", impress people who pursue fashion. Shenzhen clothing enterprises have also tasted the sweetness of brand management. For Mass Phil, in the past, producing a shirt earned only 6 yuan in processing fees. After 17 years of brand building, a brand shirt exported today is equivalent to 50 pieces of the same year. < /p >
< p > Shenzhen is adjacent to Hongkong and Macau. In the early days of reform and opening up, Shenzhen was exposed to international brands earlier than other cities in China. At the same time, at present, except for a few state-owned enterprises in Shenzhen, the vast majority of the garment industry in Shenzhen is foreign invested enterprises, Hong Kong, Macao and Taiwan investment enterprises and private enterprises. Therefore, the clothing industry in Shenzhen has been operating according to the law of market economy from the beginning, and has been in line with the international practice. Today, most of the garment enterprises in Zhejiang Province have flexible operation system and strong ability to respond quickly to the market. < /p >
For more than a year, the municipal government has formulated policies to encourage enterprises to simultaneously sell both inside and outside P. On the one hand, we should continue to open up overseas markets and expand exports to the outside world. On the other hand, we should intensify our efforts to open up the domestic market and actively promote enterprises' own brands and famous brand products. Through policy support from various aspects such as financing, customs and taxation, many export oriented garment enterprises in Shenzhen, especially women's clothing enterprises, began to create their own brands and expand the national domestic market. < /p >
In twenty-first Century, in order to promote the pace of technological transformation and technological innovation in the garment industry, the Shenzhen municipal government planned to build the wave dress industry gathering base and the Gongming underwear industry gathering base, and established the Shenzhen garment research center. At present, the first phase of "Shenzhen garment industry gathering base", which covers about 1400000 square meters in Baoan District, has been basically completed. There are nearly 20 well-known a href= "//m.pmae.cn/" target= "_blank" > brand clothing < /a > enterprises. < /p >
< p > "in Shenzhen, we used to be proud to be able to take the big international card, but that's the past. The next era is the era of brand making. This will urge many brands to enter the international arena, and the Association (Shenzhen Garment Industry Association) will support these brands to the international market. Not only is the product going out, it is actually going out from the source. This requires us to collect all kinds of resources. Therefore, this requires innovation in the exhibition. Shen Yongfang, President of Shenzhen garment industry association, said. The integration of resources in garment industry is essential to the linkage between upstream and downstream industries. < /p >
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