< p > in recent years, Wu Jinglian, a famous economist, member of the Standing Committee of the CPPCC National Committee and deputy director of the Economic Committee Li Yi have pointed out in succession that the traditional economic growth mode has come to an end. The international market demand is low, the export threshold is increased, the trade risk is increased, the cost increases rapidly, the order transfer and so on, as well as the exhaustion of resources and the destruction of the environment, making stationery, a target= "_blank" href= "//m.pmae.cn/" > clothing, /a, accessories, gifts, household products, food and beverage, toiletries, books, audio-visual, consumer electronics, toys, baby products and other traditional light manufacturing enterprises face more challenges. Therefore, improving the production efficiency and value-added products and finding the blue ocean of industrial transformation and upgrading has become a top priority for China's manufacturing industry. < /p >
< p > < strong > cultural creativity helps brand power to promote industry breakout > /strong > /p >
< p > October 2012, Wang Shicheng, vice president of China's a href= "//m.pmae.cn/news/index_c.asp" > light industry < /a > Federation, said at the Sixth China toy and baby products industry conference that the key to competition is the competition of innovation ability and brand culture. Wu Chuangyu, executive vice president of Guangzhou arts and culture Communication Co., Ltd., in the way of "brand authorized animation development", clearly pointed out that "brand authorization has created tremendous business opportunities for Chinese enterprises". At the same time, he said at the second China animation brand licensing summit forum that the authorization of brand image can increase the added value of products, improve the recognition rate of products, and open up new marketing channels. In the face of survival difficulties of traditional manufacturing industry, many enterprises are eager for quick success and instant profits and blindly pursue price war. At the same time, a huge brand licensing blue ocean is showing. < /p >
< p > due to various historical reasons, brand authorization in mainland China started late. However, with the historical opportunities brought by the authorization of the Beijing Olympic Games in 2008, Chinese enterprises began to understand, understand and accept the business mode of brand authorization. From < a target= "_blank" href= "//m.pmae.cn/" > dress < /a > a target= "_blank" href= "_blank" > shoes > hat, food and beverage, stationery toys and other consumer goods to the bank card, theme park, theme restaurant and other service areas, more and more different types of enterprises and institutions began to use the brand authorization mode to expand the market and achieve transformation and upgrading. According to data from the international brand licensing Association (LIMA), the scale of China's brand authorization market reached 1 billion 800 million US dollars in 2010. < /p >
< p > < strong > > online magazine exhibition service system diversify in all directions to help enterprises expand business < /strong > < /p >
To help Chinese stationery, clothing accessories, gifts, household products, food and beverage, toiletries, books, audio-visual, consumer electronics, toys, baby products and other industries have been authorized enterprises to quickly expand the brand licensing business, the China toys and Baby Products Association has been building a diversified high-end docking system for many years. In 2013, the "one network, one magazine, one exhibition" all-round service pattern has been achieved. At present, the Chinese brand licensing network, brand licensing magazine and so on have already covered the authorized business, the authorized business and the buyers of various industries. < /p >
< p > it is worth mentioning that "one exhibition", namely the 2013 international a href= "//m.pmae.cn/news/" > brand authorization /a, has become the most influential and authoritative authoritative trade platform in mainland China. This year, the international brand licensing hall is held on 15-17 October, at the Shanghai New International Expo Center. Feline, Dora A dream, angry birds, engineering engineer, big mouth monkey, tussk, crayon little new, sailing king, easy bear, prone bear, big sailor and other international popular authorization projects. The famous authorized projects such as bear haunting, pleasant goat and grey wolf, Ba la la small magic fairy, armor Warrior, GATT attack, Moore Park, Saer, Ali, star cat, Yun Qi Flight Diary and so on, are more than 500 well-known domestic authorized projects. At the same time, the exhibition site also provides "one-on-one" consultation service, which helps enterprises to find the right authorized projects at the first time, and take the lead to seize the brand licensing business. At that time, Disney character series, heroes, Transformers, Bobbi, Snoopy, Mi Fei, Altman, Thomas & friends, SpongeBob SquarePants, Teletubbies, Sesame Street, small Ma Baoli, cherry meatball, add < /p >