< p > < strong > stable and rising repeat "exhibition rate" < /strong > /p >
< p > ninth China's < a target= "_blank" href= "//m.pmae.cn/" > textile > /a > a target= "_blank" href= "_blank" > clothing trade show (Paris) and Paris International Garment Co., Ltd. "Paris", "Paris Exhibition" will be held on 16-19 September 2013 at the Boer crest Exhibition center in Paris and the famous European fashion clothing exhibition. The exhibition is sponsored by the China Federation of textile industry, the China Textile Association (CCPIT), the China Apparel Association and the Frankfurt Exhibition (France) company. < /p >
< p > according to the Paris exhibition, the exhibition area is 1200 square meters, an increase of 20% over the previous session. From the perspective of the distribution of domestic exhibitors, apart from the traditional textile provinces, Jiangsu, Zhejiang and Shanghai, exhibitors in Fujian, Anhui and Guangdong are also very active. The rate of repeat participation has been increasing year by year, from 40% last year to 50% this year. Ningbo HengYuan, Ming Lang, lion Dan, Zhejiang Carle, Beijing Pan American, Wuhu Optima, Nantong Ji'an, Nantong Mei Lei, Hangzhou Shiyi Ge and other enterprises continue to prepare for the war. Meanwhile, some new enterprises such as Zhejiang, the red collar and the Qingdao Dongfang light industry have joined the team. < /p >
< p > < strong > enhance the landing rate of exhibitors and exhibits < /strong > /p >
< p > vice president Lin Yunfeng said that slow fashion has never left the European market. This is seen from the China Textile and clothing trade exhibition (Paris) in recent years. At several successive exhibitions in Paris, the most popular European buyers, such as Ningbo HengYuan, Ningbo Ming Lang and Beijing Pan am, are good at well tailored men's wear, with medium and high-end products. The women's clothing enterprises, represented by Wuhu Optima, Nantong Ji'an, Nantong Murray and Hangzhou Shiyi Ge, are welcomed by European buyers for their strong sense of design, excellent quality and rich clothing. Another part of the exhibitors take into account OEM and independently designed products. The added value of their products is high and can win the favor of European customers. In addition, a number of enterprises, such as the Dalang sweater industry cluster, are making great efforts in environmental protection and sustainable development. We should strengthen product testing, ensure that the standards are put in place, improve the quality of products, and meet the needs of the European market with more environmentally friendly and better quality products. It can be seen from the performance and back visit of these enterprises' exhibition sites that the European market is not enough to compete solely by price advantage. First, we must enhance the added value of products, quality and services through the market, and secondly, we can make the products accurately landing through a platform channel. < /p >
"P >" China Textile and clothing trade exhibition "(Paris) and Paris international clothing and apparel Procurement Exhibition (CTAF/APP PARIS), from the beginning of the exhibition, provides a trade and information plus fashion comprehensive service platform for exhibitors and professional audiences. The Paris exhibition highlights the advantages of linking the upstream and downstream industries, providing one-stop intensive, efficient and convenient procurement services for international buyers, and bringing new business opportunities to global textile and garment manufacturers including Chinese exhibitors. Buyers can not only contact Chinese suppliers, but also access to other textile and garment producers and traders from the Asia Pacific region. In such an international and diversified platform, the competitive advantage of China's industry can be more obvious, and exhibitors can get more buyers' attention. Exhibitors can also share the latest information in the global industry, and seek cooperation resources through participation. In addition, enterprises will be able to grasp the trend of European new season and grasp the evolution of European garment market. The added value of these trade transactions is sometimes more important. It is a valuable nutrient for Chinese enterprises to upgrade their industries. Therefore, no matter from the angle of increasing the added value of products or helping enterprises to quickly and accurately fall into the European market, Paris exhibition is undoubtedly the most effective platform. < /p >
< p > < strong > increase the international exposure rate of exhibitors < /strong > /p >
< p > taking into account the great economic environment in Europe, the organizers joined hands with the Frankfurt Exhibition (France) company, increasing the publicity efforts of the exhibition in Europe according to the demands of enterprises and the demand characteristics of the European market. At the same time, in order to help enterprises better enter the European market and quickly establish corporate image, this Paris exhibition provides a comprehensive and multi angle publicity platform for enterprises. In order to cooperate with enterprises in publicity, the organizers in Paris exhibition official website home page for exhibitors to provide three kinds of advertising location, hoping to use website browsing, help enterprises get more attention. In the invitation of e-mail, booth distribution map and guide to visitors, the company also provides advertising location for displaying brand and logo. < /p >
< p > in addition, all exhibitors will receive an electronic invitation before the end of July. The invitation details the current Paris exhibition and the information of its respective businesses. Enterprises can send this invitation letter to all potential customers and invite them to come to visit and negotiate. Online I-TEX purchasing system will also be open to enterprises free of charge. The I-TEX procurement system was formally launched in 2011. As an online extension of the Paris exhibition, a large number of audience purchasing information was included, providing a useful supplement for exhibitors to communicate effectively with buyers after the exhibition. < /p >
< p > apart from the above services, the news center of "a href=" http://sjfzxm.com/news/index_z.asp > Paris Exhibition "/a" also opens the door for enterprises. Every Paris exhibition attracts many industries and fashion media from all over the world. Since the spring exhibition in Paris in 2013, the news center has been open to Chinese exhibitors. Exhibitors can put their promotional materials in the news center to facilitate media coverage. Organizers hope that exhibitors can take the initiative to participate in these publicity services, improve the exposure rate of enterprises in the international media, and publicize the brand image of enterprises. < /p >
< p > IFM recently reported the current situation of the European apparel market, and concluded that the overall pressure of the European clothing market is relatively high, and the growth rate of Garment Retailing is too slow. On the one hand, consumers are very cautious about spending money. On the other hand, the buying habits of consumers have changed, from the keen interest in fast fashion to the "slow fashion" concept of rational money, and in addition to the increasing attention paid by European consumers to healthy and safe clothing products, green and sustainable development have become the mainstream of the market. < /p >
"P >" European buyers are more inclined to buy high-quality products, especially in the economic downturn, high quality products can more ensure the controllability of expenditure. Instead of spending a lot of money to buy a lot of a target= "_blank" href= "//m.pmae.cn/" > clothes "/a", which are no longer worn in the one or two season, it is better to buy one or two pieces that are expensive, but with material, classic style and no obsolete products. People will not be keen on fast fashion as they used to be, and will be more aware of what they need. That's why slow fashion is coming back. " Lin Yunfeng, vice president of textile industry branch of China Council for the promotion of international trade, said. < /p >