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Textile Equipment Market Downturn Will Focus On Overseas Markets

2013/8/13 10:02:00 21

Textile Equipment Textiles Textile Industry

at present, the a target= "_blank" href= "//m.pmae.cn/" > textile < /a > industry has entered the annual production off-season, and the start-up rate of enterprises has dropped significantly. Many textile machinery enterprises reflect that since June, orders have been reduced, and the most profound experience is equipment manufacturers. 
 focus on overseas markets 
 with the continuous rise of the cost of production factors such as hydropower, labor and so on, the overall development of the textile industry has been slow. 
 many people responsible for textile equipment manufacturing enterprises in the interview reflect that the root cause of the sluggish sales of products lies in the fact that the downstream enterprises are short of capacity and lack of demand, and the bottleneck of insufficient demand lies in the upside down of cotton prices and import and export yarn prices. 
 whether it is a textile enterprise or a spinning manufacturer, it is generally accepted that the current situation of the domestic textile industry is unlikely to change in the short term. In order to get rid of difficulties, many powerful enterprises have turned their eyes to overseas markets. At the same time, many foreign customers have spanferred orders to countries and regions with lower labor costs, such as Vietnam and Thailand. 
 early August, Lu Tai textile announced that it will invest 2 million US dollars to establish a wholly-owned subsidiary in the United States, mainly engaged in market research, new product promotion and customer relationship maintenance decisions. 
Under the current circumstances, Shaoxing foreign trade enterprises have also actively changed their previous "wait for the rabbit" business model, take the initiative to attack, in order to get the latest customers to express the larger samples to customers, and strive to win customers in time and service. At the same time, the foreign trade company also took part in various textile fabrics exhibition, understood the market situation through the exhibition, grasped the fashion and ensured the foreign trade order. 
 the recession of textile enterprises doomed the textile equipment to be independent. Many textile equipment enterprises have the same feelings and ideas as textile enterprises. For example, in the first half of this year, the total export sales volume of Shanghai Far East comprehensive branch company increased by 22% over the same period last year. Yang Chongming, chairman of Chongqing Golden Cat Corporation, told reporters that the export volume of Golden Cat Corporation has accounted for 25% of the company's sales in the first half of this year, and the delivery value of exports increased by 12.76% over the same period last year. 
 innovation is still the main theme of development: 
 the more depressed the market is, the harder it is for the enterprise to work hard. Yang Chongming, chairman of Chongqing Golden Cat Corporation, told reporters that in addition to innovation, enterprises have no better way out of the current situation. Liu Feng, Minister of marketing of Qingdao textile machinery needle clothing company, has also expressed a similar view: "in the face of severe market economic situation, enterprises should make great efforts to cultivate their independent innovation ability, develop products targeted, reduce the competition of homogeneous products, and upgrade the technological level of products through the comprehensive upgrading of core technologies to occupy the market." 
 many people in the industry believe that in the situation of the domestic textile industry is still grim, the adjustment and spanformation of textile enterprises will be further deepened so as to meet the needs of textile enterprises upgrading, adapting to the needs of intensification and automation, and the textile equipment products that can effectively enhance the production efficiency of enterprises will still have a good market prospect. 
 in order to reverse the decline in the efficiency of textile enterprises and reduce orders, Shaanxi Changling textile machinery and Technology Co., Ltd., by improving research and management innovation methods such as improving the development of new products and improving technology, improves production efficiency. In the light of online product quality problems, we should intensify technological improvement. At the same time, we will strengthen the echelon construction of our company's technical ranks as the focal point of our work, expand the technological cooperation with the scientific research institutes, enhance the ability of scientific and technological innovation, and achieve breakthroughs in key technologies in key projects. Xue Dongquan, general manager of the company, said that at present, the company focuses on the research and development of products, including cotton fiber tester, foreign fiber cleaning machine, automatic heating system and so on. In the future, the company will further strengthen the control of new product development process, and further shorten the product maturity cycle. 
 in view of the wide market demand of the heald frame industry, the large number of production enterprises, the fierce competition in the industry, the easy imitation of products and the uneven level, etc., Shanghai Textile Co., Ltd. has also strengthened its independent innovation work, positioning the high-speed, wide, high-intensity, low-noise, new structure heald frame as the new product development target of the company. 
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