< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > PEAK < /a > the biggest decrease in net profit since listing was < /strong > /p >
< p > net profit in the first half was 89 million 900 thousand yuan, 62.5% less than that in the same period last year. < /p >
< p > 13, PEAK sports released half a year reported that as of the end of June this year, net profit decreased by 62.5% to 89 million 900 thousand yuan. Compared with PEAK's semi annual reports in 2010, its net profit fell to the largest in the first half of this year. PEAK attributed this to extensive inventory clearance and weak economic conditions, which had a negative impact on demand for new products. < /p >
< p > < strong > PEAK is expected to continue to clean up inventory < /strong > /p >
< p > according to the earnings report, PEAK's revenue decreased by 27.3% to 1 billion 173 million yuan in the first half of the year, and the net profit decreased by 62.5% to 89 million 900 thousand yuan. According to the results of the report, the stock of PEAK group "a" target= "_blank" href= "http://m.pmae.cn/" > clothing < /a > period is larger than that of < a target= "_blank" href= "http://m.pmae.cn/" > shoes "href=" products. Therefore, the Group offers special discount to distributors on more clothing products, resulting in the turnover of clothing products higher than the sales of footwear products, and the proportion of clothing products in total turnover increased. < /p >
< p > PEAK expects that inventory clearance will continue for a period of time. When distributors and retailers clean up too much inventory, they will replenish new products to achieve sales growth. < /p >
< p > < strong > analysis shows that the sports brand competition in the de stocking capacity < /strong > /p >
< p > the domestic sports brand has been facing the problem of high inventory after the crazy enclosure movement since 2008. The crisis broke out last year and directly reduced the performance of the domestic sports brand. < /p >
< p > data show that as of June 30, 2013, the average turnover period of Lining channel inventory dropped from more than 9 months to 7 months, and total inventory dropped by more than 30%. Anta semi annual report also showed that its inventory dropped from 687 million yuan at the end of 2012 to 576 million yuan in the middle of 2013. < /p >
< p > some analysts believe that at present, several major sports brands are not competing for a better performance to some extent. Rather, they are going to inventory capacity, who will first clean up the stock to a reasonable level, so that the channel can be revitalized and who will be the first to recover in this low tide. < /p >