< p > under the same trend, what should we do when we encounter similar products? < a target= "_blank" href= "//m.pmae.cn/" > shoes < /a > how to avoid homogenization of products. In the industrial design training course held in Quanzhou area recently, Tsinghua University Academy of Fine Arts, a target= "_blank" href= "_blank" > professor Xiao Wenling, director of the clothing design institute of art and design, focused on the theme of "international fashion system and clothing design innovation" and "the pformation and upgrading of China's garment industry and industrial development based on international perspective", giving local design talents a solution.

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< p > ago, from the aspects of channel, breakthrough from terminal mode, and from the style and location, it has become an initiative of traditional shoes and clothing enterprises to find new ways to develop. Nowadays, shoes and clothing enterprises must aim at personalized demand, use the trend of fashion to mold the difference of categories, seek brand differentiation development strategy, and comprehensively enhance the core competitiveness of enterprises.

This is Professor Xiao Wen Ling's viewpoint on how enterprises avoid homogenization.

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< p > "in the past, the trend of the year is very clear, but now it is more and more difficult to get a clear answer. Now the time is too free, consumers are more and more emphasis on their own experience, so practitioners should not be too close to the industry, otherwise, the farther away from the future."

Xiao Wenling said that enterprises should understand the characteristics of the times and see the direction of future social development, because the international fashion system is a feature of modern industry, so design should be contemporary.

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< p > Xiao Wenling said that clothing and lifestyle are closely linked, and the product structure is determined by lifestyle. The difference of consumer demand determines the difference of similar products.

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< p > "as long as the mass production mode exists, as long as the international fashion system exists, then the homogenization of products can not be solved."

Xiao Wenling believes that popularity will lead to homogenization of products, and products that are not compatible with homogenization can not be sold. Therefore, it is necessary to make adjustments in product mix and coordinate reasonable relations between categories, so as to ensure the difference in form and function of the same product, and to create uniqueness with product structure, which can be adjusted from color, technology and materials.

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