Giordano The International (hereinafter referred to as "Giordano") announcement of interim results shows that as of June 30th, the company's sales volume was HK $2 billion 841 million, an increase of 5% over the same period last year, with net profit of HK $340 million, down 3% from the same period last year. brand Sales decreased by 2%, mainly due to the closure of poorly performing franchised stores. However, Giordano still maintained a high gross profit margin of 62.1%.

At present, Giordano's operations are mainly divided into retail distribution business and wholesale business. Overseas Alliance Business. Mainland China is still contributing to Giordano's main sales, sales of HK $854 million, but 7% less than last year, followed by China's Hongkong and Taiwan. In the past year, Giordano has closed 180 mainland stores. Overseas markets have maintained double-digit growth in Malaysia, Indonesia and Thailand.

During the reporting period, the stock of Giordano was HK $518 million, which is HK $143 million higher than last year. Giordano explained that 100 million of Hong Kong dollar was due to the comprehensive Middle East stock after the purchase. Although Giordano believes that the company's inventory is at a healthy level, compared with last year, it accounted for a relatively high proportion of goods in the season. The increase in inventory also affected the cash flow from business operations, and the company's own cash flow decreased by 33% to HK $237 million compared with the first half of last year.

As the forerunner of the internationalization of Chinese clothing brand, he has gone through twenty years to examine the road of branded brand management. It is very happy to see that Chinese garment enterprises are gradually mature, develop and avoid short, gradually form a full range of brand management ideas, and the dream of creating international brands in Chinese clothing is becoming more and more real.

This is an era of global integration. A brand leading era is also an era of innovation. The development of clothing brands in various countries in mutual cooperation has gradually become the mainstream of the global garment industry.